Effective Advertisement by Mentor Graphics

This advertisement by Mentor Graphics strikes me both as humorous and extremely effective at getting their point across. The dog's blackness an glowing yellow eyes, waiting to tear asunder the unwitting and unprepared dupe is a riot. This ad, and others of a similar nature, have run in trade publications like EE Times.

Design-for-Test Prepare for the worst if you're still using traditional DFT methodologies at 130nm and below. Tests needed to detect all of the defects at these smaller geometries can increase test data volumes by 5X or more, escalating test costs to ensure product quality. TestKompress^® is a proven embedded compression solution easily integrated into any standard design flow without disruption to the core design. Its supports all fault models and pattern types needed to detect nanometer defects, and with up to a 100X reduction in test data volume and test time, you get cost effective, high-quality tests with no tradeoffs. Protect yourself from the perils of nanometer design. Register for a mini workshop at www.mentor.com/dft/wshop.

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