Please refer to the screen capture below for Banner Ad, Highlighted Ad, and Hyperlinked
Logo formats and locations. Banners and Hyperlinked Logos appear on every page of
RF Cafe as shown. Hyperlinks point directly to your website. Please
contact me if you are interested. Web page layouts do change occasionally,
but order of ad precedence is always retained.
<click image
for larger version>

NOTE: I reserve the option to refuse ads which I do not feel are appropriate
for the RF Cafe mission.
3rd-Party Advertising Options:
3rd-party advertising on RF Cafe is being provided by
Google Ad Words,
IHS (GlobalSpec),
and Yahoo!|Bing
Network. Please contact them via the provided hyperlinks for information; customer
service agents are available for assistance if needed. Note, however, that the appearances
of 3rd party ads represents only about 5% of the total.
If
this page is still available by the time you click the link, it has a good synopsis
on click-through rates (CTR) and cost per click (CPC). For the general Technology
category, CTR is 0.85% an CPC is $0.20 based on ad impressions on websites like
RF Cafe that might host Google Ads. Keep in mind that Technology includes everything
from cellphones and televisions to power dividers and coaxial cable.
Website Traffic Trend
August - October 2020

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Banner Advertising slots 1 through 5
randomly displays banners for up to four (4) separate companies*. Slot 6
is shared by typically four or more separate companies (a low cost way to have a
banner ad). You provide the Banner, Highlighted Ad graphics as defined below.
#1 |
728x90 px |
$400 |
#2 |
160x600 px |
$375 |
#3 |
160x600 px |
$325 |
#4 |
160x600 px |
$300 |
#5 |
160x600 px |
$275 |
#6 |
728x90 px |
$175 |
- Contract Length = 3 months
- All Banner Slot Advertisers may have up to six (6) separate
graphic
designs for your company, each with a unique URL to your website - all included
at the rate shown. They will all share your impression ratio*. Also, you may provide a separate Highlighted Ad graphics
for each Vendor Page on which you ad appears.
- Banner Ad Specifications:
728x90
- Width = 728 px, Height = 90 px 160x600 - Width =
160 px, Height = 600 px File Format = JPG or GIF (static, no animation) File
Size = 45 kBytes (maximum) Hyperlink = Your company website Content = Text &
graphics
- Highlighted Ad Specifications (see screen shot):
Width =
330 pixels, Height = 400 pixels File Format = JPG or GIF (static, no animation)
File Size = 45 kBytes (maximum) Hyperlink = Your company website Content =
Text & graphics Vendor
Page Placement = Up to 5 pages related to
your products and/or services. I will suggest,
but you have final say. Additional pages are $5/page/month
- See 78x26-pixel Logo specs below.
- See other Notes below.
- See screen shot
Width = 78 pixels, Height = 26 pixels
File Format = GIF (static, no animation) File Size = 1.2 kBytes (maximum)
Hyperlink = Your company website Placement = Top of page border, displays on
every pageview
- See Important Notes below.
Standard Highlighted Ad Pricing:
- $40/mo. for up to
3 Vendor pages on RF Cafe,
and $3/mo. for each additional
page.
- These ads appear only on
Vendor listing pages.
- Ads contain textual content and a company logo.
- Contract Length = 6 months
- Highlighted Ad Specifications (see screen shot):
Width =
330 pixels, Height = 200 pixels File Format = GIF (static, no animation) File
Size = 25 kBytes (maximum) Hyperlink = Your company website Content = Text
only + company logo graphic
(150x50-px max) Vendor Page Placement = Up to 5 pages
related to your products and/or services. I will
suggest, but you have final say. Additional pages
are $3/page/month
- See 78x26-pixel Logo specs below.
- See Important Notes below.
- Discounts are not offered at this time.
- Pixel dimensions and maximum file sizes listed are firm. If you have trouble
meeting the file size, I will be glad to help - there has never been an ad I couldn't
fit.
- I do not collect page traffic or link click statistics for advertisements. Your
website server statistical analysis is a much better reporter of inbound links from
RF Cafe than I or anyone else can provide.
- To the best of my knowledge the page layouts shown are representative of all
pages on RF Cafe.
- I make page layout changes from time to enhance performance, but regardless
of the layout, your ad(s) will retain relative location order.
- 78x26-px logos in upper right corner are provided at no additional
cost, and are subject to size, location, and format change as deemed necessary for
optimizing space usage. These appear on all pages with every page view.
- The rel="sponsored" tag is inserted into all coded hyperlinks.
- * Your banner(s) will be displayed at approximately
a 1:4 rate in Slots #1, #2, #3, #4 & #5. I usually run third-party advertisements
or my own RF Cafe software ads along with private advertisers in the banner slots,
at a display rate of about 1:16.
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