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Please refer to the screen capture below for Banner Ad, Highlighted Ad, and Hyperlinked
Logo formats and locations. Banners and Hyperlinked Logos appear on every page of
RF Cafe as shown. Hyperlinks point directly to your website. Please
contact me if you are interested. Web page layouts do change occasionally,
but order of ad precedence is always retained.
Please contact me with any questions.
NOTE: I reserve the option to refuse ads which I do not feel are appropriate
for the RF Cafe mission.
3rd-Party Advertising Options:
3rd-party advertising on RF Cafe is being provided by
Google Ad
Words, IHS (GlobalSpec), and
Yahoo!|Bing Network. Please contact them via
the provided hyperlinks for information; customer service agents are available for
assistance if needed. Note, however, that the appearances of 3rd party ads represents
only about 5% of the total.
If
this page is still available by the time you
click the link, it has a good synopsis on click-through rates (CTR) and cost per
click (CPC). For the general Technology category, CTR is 0.85% an CPC is $0.20 based
on ad impressions on websites like RF Cafe that might host Google Ads. Keep in mind
that Technology includes everything from cellphones and televisions to power dividers
and coaxial cable.
Website Traffic Trend -
April 2019
World Countries - April 2019
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Banner Advertising slots #1 - #5
are set up such that each slot randomly displays private banners from 3 separate
companies*. Slot
#6 is shared by typically 4 or more separate companies (a low cost way to have a banner ad). You provide the Banner,
Highlighted Ad graphics as defined below.
| #1 |
728x90 px |
$500 |
| #2 |
160x600 px |
$450 |
| #3 |
160x600 px |
$350 |
| #4 |
160x600 px |
$325 |
| #5 |
160x600 px |
$300 |
| #6 |
728x90 px |
$175 |
- Contract Length = 3 months
- Slots #1 - #5 may have up to six (6) separate designs, each
with a unique URL to your website. They will all share your ~1:3 impression rate*. Slot #6 uses a single (1)
banner design and URL.
- Banner Ad Specifications:
728x90
- Width = 728 px, Height = 90 px
160x600 - Width =
160 px, Height = 600 px
File Format = GIF (static, no
animation)
File Size = 45 kBytes (maximum)
Hyperlink = Your company website
Content = Any combination of text & graphics
- Highlighted Ad Specifications (see screen
shot):
Width = 330 pixels, Height = 400 pixels
File Format = GIF (static, no animation)
File Size = 45 kBytes (maximum)
Hyperlink = Your company website
Content
= Any combination of text & graphics
Vendor Page Placement =
Up to 5 pages
related to your products and/or
services.
I will suggest, but you have final say.
Additional pages are $5/page/month
- See 78x26-pixel Logo specs below.
- See other Notes below.
Standard Highlighted Ad Pricing:
- $45/mo. for up to
3 Vendor pages on RF Cafe,
and $3/mo. for each additional
page.
- These ads appear only on
Vendor listing pages.
- Ads contain textual content and a company logo.
- Contract Length = 6 months
- Highlighted Ad Specifications (see screen
shot):
Width = 330 pixels, Height = 200 pixels
File Format = GIF (static, no animation)
File Size = 25 kBytes (maximum)
Hyperlink = Your company website
Content
= Text only + company logo graphic
Vendor Page Placement = Up to 5 pages
related to your products and/or services.
I will
suggest, but you have final say.
Additional pages
are $3/page/month
- See 78x26-pixel Logo specs below.
- See Important Notes below.
- See screen shot
Width = 78 pixels, Height = 26 pixels
File Format = GIF (static, no animation)
File Size
= 1.2 kBytes (maximum)
Hyperlink = Your company
website
Placement = Top of page border, displays on
every pageview
- See 78x26-pixel Logo specs below.
- See Important Notes below.
- Discounts are not offered at this time.
- Pixel dimensions and maximum file sizes listed are firm. If you have trouble
meeting the file size, I will be glad to help - there has never been an ad I couldn't
fit.
- I do not collect page traffic or link click statistics for advertisements. Your
website server statistical analysis is a much better reporter of inbound links from
RF Cafe than I or anyone else can provide.
- To the best of my knowledge the page layouts shown are representative of all
pages on RF Cafe.
- I make page layout changes from time to enhance performance, but regardless
of the layout, your ad(s) will retain relative location order.
- 78x26-px logos in upper right corner are provided at no additional
cost, and are subject to size, location, and format change as deemed necessary for
optimizing space usage. These appear on all pages with every page view.
- * Your banner(s) will be displayed at approximately
a 1:3 rate. I usually run third-party advertisements or my own RF Cafe software
ads along with private advertisers in the banner slots, at a display rate of about
1:10.
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