NTT DoCoMo SH-08C Touch Wood Xylophone Ad
Videos for Engineers

The extents to which companies have to go in order to make memorable advertisements just keeps increasing. Production costs are high, and there is no guarantee that even the most sophisticated effort will be rewarded with even close to a viral status. Judging by the very wide coverage of NTT (Nippon Telegraph and Telephone Corporation ) DoCoMo's (Do Communication over Mobile) Touch Wood SH-08C video, they seems to have a winner. You need to watch the video to appreciate planning that went into the making. Both pitch and tempo are carefully reproduced throughout. For those not familiar with classical music, the tune is Bach's "Jesu, Joy of Man's Desiring." Morihiro Harano, of Drill Inc., was the video's creator. Unfortunately, most DoCoMo phones only work with Japan's proprietary cell network, so you cannot get one for use elsewhere. Some dope posted, "Anybody else feel slightly betrayed when it turned out to be an advertisement?" in the comments section - probably another person who has never done anything meaningful for others without expecting to get paid for it.

There must be something special between cellphones and xylophones, because here is another video involving the pair.

Posted April 5, 2011