 The
Bluetooth
logo design merges two Germanic runes analogous to the modern Latin letters
H (Harald) and B (Blåtand) to form a bind rune.
 An artsy "L" and
"T" form the shape of a hysteresis curve.
 An "M,"
which portrays a transistor gate, is in the negative space by the overarching red
"C." 
Note the
negative space diode.
 Two people form the "t" on both sides
of the central "i," whose dot is a bowl of salsa.
 Northwest Airlines (now owned by
Delta Airlines) uses negative
space for the "N." (Logo obtained from
Wikipedia) 
Ice cream maker Baskin Robbins integrates
their famous "31 Flavors" number within the "BR."
 The Big 10 Conference redesigned their
logo after adding one to create an "11" in the negative space surrounding the "T."
Coaxial Dynamic has a "D" coaxially positioned
inside the "C." 
Exar's original logo integrated an "X" and an
"R" 
The color spectrum
in Spectrum Microwave's logo reflects their DC-to-light product offering
The three "S" shapes combine to render
a "greater than the sums of the parts" meaning of Synergy |
The number
"1" is formed in the negative space between the "F" and the feather shape to the
right. 
Transceiver
company Endwave uses a flowing "E" and "W" to simulate a wave
 Amazon.com
uses a swooshed arrow to indicate that they carry everything "from a to z." The
arrow also forms a smile, implying the contentedness of customers.
 Sony's
VAIO brand of computers uses its logo to indicate the fusion of analog and digital.
Note the analog sinewave in the "VA" and the digital "10" in the "IO."
IN3K8 Solutions -get it? In"tri"cate.
They are an IT company. This is one logo that most people probably won't get right
away. 
Anadigics
uses a triangle and semicircle to form the "AD," possibly a metaphor of transforming
analog to digital. 
"ATER" is rendered using a minimum number
of lines, implying efficiency of Advanced Test Equipment Rentals
 Anatech Electronics merges the "A" and
the "E" to also imply efficiency. 
ITT Corporation
 The Milwaukee Brewers use the lower case
letters "m" and "b" to form a baseball mitt, with a baseball in the center of the
"b." 
Sun Microsystems
(now part of Oracle), uses "U"
shapes to form a square of "SUN." 
FedEx, formerly Federal Express
- uses a negative space arrow between the "E" and the "x" to indicate speed and
progress. |
