Electronics World articles Popular Electronics articles QST articles Radio & TV News articles Radio-Craft articles Radio-Electronics articles Short Wave Craft articles Wireless World articles Google Search of RF Cafe website Sitemap Electronics Equations Mathematics Equations Equations physics Manufacturers & distributors LinkedIn Crosswords Engineering Humor Kirt's Cogitations RF Engineering Quizzes Notable Quotes Calculators Education Engineering Magazine Articles Engineering software RF Cafe Archives Magazine Sponsor RF Cafe Sponsor Links Saturday Evening Post NEETS EW Radar Handbook Microwave Museum About RF Cafe Aegis Power Systems Alliance Test Equipment Centric RF Empower RF ISOTEC Reactel RF Connector Technology San Francisco Circuits Anritsu Amplifier Solutions Anatech Electronics Axiom Test Equipment Conduct RF Copper Mountain Technologies Exodus Advanced Communications Innovative Power Products KR Filters LadyBug Technologies Rigol TotalTemp Technologies Werbel Microwave Windfreak Technologies Wireless Telecom Group Withwave Sponsorship Rates RF Cafe Software Resources Vintage Magazines RF Cafe Software WhoIs entry for RF Cafe.com Thank you for visiting RF Cafe!
Espresso Engineering Workbook - RF Cafe


Copper Mountain Technologies (VNA) - RF Cafe
Innovative Power Products Couplers

Philco Refrigerator Advertisement
November 6, 1948 - The Saturday Evening Post

The Saturday Evening Post
November 6, 1948November 6, 1948 The Saturday Evening Post Cover - RF Cafe

[Table of Contents]  These articles are scanned and OCRed from old editions of the The Saturday Evening Post magazine. Here is a list of the The Saturday Evening Post articles I have already posted. All copyrights are hereby acknowledged.

As was the case for many of America's electronics manufacturing giants of the 20th century - General Electric, Westinghouse, Crosley, etc. - Philco also had extensive lines of household appliances (Crosley might have outdone them all by producing automobiles as well). Here is an advertisement for a Philco refrigerator-freezer which appeared in the November 6, 1948, edition of The Saturday Evening Post. Interestingly, the Alice in Wonderland theme occurred a few years before the 1951 Disney movie, so its popularity would have been based on the original Alice's Adventures in Wonderland, book published by Lewis Carroll in 1865. Note that the huge "freezer locker" is not claimed to be frost-free (aka frostless). That convenience did become commonly available until a decade later in the 1950's. I remember as a kid having to defrost the freezer using a hair dryer. Our family's first frost-free refrigerator - a side-by-side model - didn't get bought until sometime in the late early 1970's. 

Philco Refrigerator Advertisement

"What a HUGE Freezer Locker!" cried Alice...


"HERE's a feature," Alice said, "That adds to Philco's fame

At last, a freezer locker really worthy of the name."

Huge space reserved exclusively for frozen foods galore,

Full width, full depth and all enclosed with insulated door.

Refrigerator, Freezer ... both, in compact space combine.

Be sure to ask your dealer for PHILCO ADVANCED DESIGN.


It's a WONDERful Refrigerator


Shift the shelves to suit yourself; make space for foods of any size or shape.


Summer-Winter Control

At last, you maintain balanced humidity that's just right in any climate or season.


Transparent Conservador

Exclusive Philco shelf-lined inner door doubles the front shelf space; keeps foods used most often at your fingertips.


It's a WONDERful Freezer!

PHILCO AV-75 - Spacious 7½ cu. ft. upright home freezer. Holds up to 300 pounds of frozen foods. Fits small floor areas. 3 compartments. Temperatures as low as 15° below zero. Deluxe equipment; exclusive features. See it now at your Philco Dealer.

Famous for Quality the World Over



Posted October 1, 2018

Anritsu Test Equipment - RF Cafe

About RF Cafe

Kirt Blattenberger - RF Cafe Webmaster

1996 - 2024


Kirt Blattenberger,


RF Cafe began life in 1996 as "RF Tools" in an AOL screen name web space totaling 2 MB. Its primary purpose was to provide me with ready access to commonly needed formulas and reference material while performing my work as an RF system and circuit design engineer. The World Wide Web (Internet) was largely an unknown entity at the time and bandwidth was a scarce commodity. Dial-up modems blazed along at 14.4 kbps while tying up your telephone line, and a nice lady's voice announced "You've Got Mail" when a new message arrived...

Copyright  1996 - 2026

All trademarks, copyrights, patents, and other rights of ownership to images and text used on the RF Cafe website are hereby acknowledged.

My Hobby Website: AirplanesAndRockets.com | My Daughter's Website: EquineKingdom

Rigol DHO1000 Oscilloscope - RF Cafe

Exodus Advanced Communications Best in Class RF Amplifier SSPAs