The word prefix "para"
can mean "above and beyond" or "resembling" or "abnormal or incorrect." Ward Products
probably preferred first two be inferred by potential customers when naming their
PARA−CON television antenna, although it actually is a shortening of "parabolic."
The "con" part is a shortening of "conical." After reading the text of this full-page
advertisement from a 1951 issue of Radio & Television News magazine,
I'm inclined to assign the third prefix meaning of "para" to it. Then, add in the
"con" part where "con" can take on either the
noun form meaning of "disadvantage"
or the verb form definition
of "to trick or defraud," and you get what this antenna truly represented in terms
of achieving superior performance. At best the PARA−CON exhibited the characteristics
of a phased pseudo-[bi]conical antenna. The allusion to a parabolic antenna is based
on the reflected signals being concentrated on the primary elements, but the "parabolic"
elements appear to be perfectly straight and therefore would not focus signals onto
the primary sections. Reflector elements on log−periodic and Yagi antennas do the
same job, are also straight, and do not claim to effect a parabolic function. It
seems like a case of disingenuous advertising to me.
Ward Para-Con Antenna
New Para-Con Antenna Combines Parabolic &
Sight Sells It
After all, people buy TV sets to enjoy the picture. It just makes sense that
the antenna bringing in the best picture brings in the best entertainment and the
most customer satisfaction. Hook a Para-Con onto any set and you'll agree - it sells
Barbara Lee, Rising TV Star, WEW5 Cleveland
Any TV Set Performs Better With a Para-Con Antenna
Every set performs better when conditions are better. Install Para-Con when older
sets are starving for a stronger signal. Install a Para-Con when any set is being
drowned in a sea of local interference. In the majority of set installations, Para-Con
makes both old and new sets perform at their peak. To be on the safe side every
time, install the sensationally performing new Para-Con antenna and forestall TV
troubles at both the reception and the service end.
Proved in Thousands Of Installations Spectacular success has been achieved in
practically every installation. Even in locations far removed and in difficult terrain
where other more elaborate arrays were tried and failed, Para-Con aerials not only
bring in brighter, clearer pictures but seize and channel in stations where. dependable
reception has not been possible with an ordinary antenna. Ward's new Para-Con Antenna
has been field tested in thousands of installa tions ... proved far and a way better.
Singles Out The Stations
High Front to Back Ratio
The new Para-Con design achieves an unusual capacity to obtain sharp directivity
over all the television spectrum. Para-Con principles afford greater power and less
interfering noise on each channel.
One Antenna Covers All Channels
The Para-Con antenna reaches out and grasps all channels, The Ward Para-Con has
an exceptionally low standing wave ratio combined with a spectacular high gain advantage
on all channels.
No Ghost Hunts
No more skeletons in your customer's TV closets. Scientifically determined direct
impedance matching characteristics eliminate many ghosts. Para-Con's revolutionary
design transfers the maximum power from the antenna to the receiver with a minimum
Profit-Wise Dealers Prefer Para-Con*
The antenna is one of the most important and critical components of a TV receiver.
Nearly 20% of all TV service calls result from faulty antennas. The general all-around,
high performance of Ward's Para-Con antenna gives customer satisfaction right from
the initial installation. Expensive call-backs due to antennas are slashed. Ruggedly
built for long lasting trouble-free service Para-Con withstands winds and weather.
Easy to handle and quick to install ... saves time and expense. See your distributor
for Ward's answer to your antenna problems.
Solves 9 out of 10 Installation Problems - Challenges Comparison
Two best features are incorporated into one best antenna. The praiseworthy features
conical type aerials possess for supplying full audio and full video bandwidth reception
are used with a parabolic design that gives the Para-Con a concentration of signals.
Para-Con is engineered to concentrate the maximum wave energy on the antenna by
providing all-around, unmatched performance ... perfect picture clarity ... long
The First In TV To Use Parabolic Principle
Parabolic antennas have long been used in special applications for concentrating
weak signals onto driven elements. The brilliant results of Ward Para-Con are now
setting new performance standards on all channels and in most every area. Ward's
Para-Con Antenna is different. It's new. Now it is possible for one antenna to meet
and solve many of the local problems of installation and reception.
Ideal For All Band Fringe Areas
In fringe areas where selection of a number of channels is available, Ward's
stacked Para-Con models provide the ideal compromise antenna for maximum results
on all bands. Stacked in either two or four bay arrays, the Parabolic design reflectors
reach out, gather and concentrate maximum energy on the antenna elements.
Diagramatic sketch showing how parabolic reflectors gather in and concentrate
energy on conical elements.
(Combining Parabolic and Conical Principles)
The Ward Product Corporation, Division of The Gabriel Co.
1523 E. 45th Street, Cleveland 3, Ohio
In Canada: Atlas Radio Corp., Ltdl, Toronto, Ont.
* Trade Mark
Posted August 11, 2020