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Goodline Transmission Lines
December 1954 Radio & Television News

December 1954 Radio & TV News
December 1954 Radio & Television News Cover - RF Cafe[Table of Contents]

Wax nostalgic about and learn from the history of early electronics. See articles from Radio & Television News, published 1919-1959. All copyrights hereby acknowledged.

"What's in a name?" Juliet famously asked that question of Romeo's family name (Montague). Maybe a world created by a bard of tragedy a name makes no matter, but in the world of product marketing a name can subconsciously invoke a notion of familiarity and trust, cause a brand to be unforgettable, or simply provide a clear understanding of what the product is. In the case of Goodline Transmission Lines, for which this full-page ad appeared in a 1954 issue of Radio & Television News magazine, the "Good" part of Goodline happens to be the name of the company owner, Don Good. However, you can be sure he capitalized on the fortunate surname when branding his transmission lines. In looking at the ad you can tell that Don is quite adept at wordplay - including double entendre - and imagery for hawking his wares to the male audience that made up the vast majority of his audience.

Goodline Transmission Lines Ad

Goodline Transmission Lines, December 1954 Radio News - RF CafeOnly Goodline is Wetpruf™

Which is Virgin Polyethylene?

Now - Silicone "Wetpruf"® Process, Another Goodline First, Extends useful wet service life as much as 400%.

All Goodline Low Loss Television Transmission Lines are now especially Silicone Processed to repel moisture at no increase in cost to you.

Your distributor has these Silicone Processed, Water Repellent Goodline Transmission Lines in stock now - ready for you ...

Ask for them by name. Insist on these genuine Goodline"Wetpruf" Television Lines.

Goodline Airlead - 733 GA & 737 GA

Goodline Holo - 801 GH

Goodline Sheathleed - 812 GS & 823 GS

Goodline Telead

Also the Economy Non-Silicone Goodline Angelus

It's easy to tell if it's "Genuine Goodline." All Don Good Television Leadlines are Quickly Identified By The Blue and Yellow Reel.

All Goodline Television Transmission Lines are Pure Virgin Polyethylen especially Compounded for Long Service Life.

Don Good, Inc.

Sold by Leading Jobbers & Dealers

Send coupon Now!

Get samples "in your hands" - you'll realize why Don Good Products make the finest television reception possible.

Don Good, Inc.

1014 Fair Oaks Ave., So. Pasadena, Calif.

Please rush Samples and Complete Information covering Don Good Products.

Name ____________________________________

Street ____________________________________

City ______________________________ State ___________________



Posted October 24, 2022

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RF Cafe began life in 1996 as "RF Tools" in an AOL screen name web space totaling 2 MB. Its primary purpose was to provide me with ready access to commonly needed formulas and reference material while performing my work as an RF system and circuit design engineer. The World Wide Web (Internet) was largely an unknown entity at the time and bandwidth was a scarce commodity. Dial-up modems blazed along at 14.4 kbps while tying up your telephone line, and a nice lady's voice announced "You've Got Mail" when a new message arrived...

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