
Screen shot of RFCafe.com domain name valuation per
SitePrice.com
Google |
$2,387,371,716 |
Physics.org |
$5,853,102 |
IEEE |
$2,430,108 |
The Engineer |
$1,798,509 |
EE Times |
$1,190,684 |
Science Daily |
$753,951 |
Keysight Technologies |
$710,780 |
NASA Tech Briefs |
$597,328 |
Defense Systems |
$469,019 |
Analog Devices |
$221,591 |
American Radio Relay League
(ARRL) 1 |
$193,363 |
Office of Communications
(Ofcom) |
$187,646 |
Federal Communications Commission
(FCC) |
$180,791 |
GlobalSpec |
$140,003 |
RF Cafe |
$79,654 |
Product Design & Development |
$65,807 |
Rohde-Schwarz |
$41,349 |
Military &
Aerospace Electronics |
$34,831 |
Design News |
$33,625 |
Electronics Weekly |
$25,378 |
Cellular News |
$24,928 |
everythingRF |
$18,627 |
Microwaves 101 |
$15,768 |
RFMW |
$14,964 |
Microwaves & RF |
$12,517 |
Microwave Journal |
$9,063 |
Microwave Product Digest |
$7,164 |
High Frequency
Electronics |
$4,736 |
Microwave Engineering
Europe |
6,621 |
IEEE Spectrum |
$6,555 |
University of Vermont (my
alma mater) |
$19,297,323 |
As mentioned in the past, I put a fair amount of effort into making RF Cafe as user friendly
and resourceful as possible while also providing a valuable venue for RF product and services companies
to advertise. Reading articles on search engine optimization, effective user interface and user experience,
webpage organization, navigation, page load speed and content organization are popular topics that the
'experts' have decided are most important to success. My ultimate philosophy has been to make RF Cafe
the kind of website I enjoy visiting.
A piece in a recent issue of Website magazine discussed how to put a price on your domain
name based on statistics like inbound traffic from other websites (who is referring
you with a hyperlink), outbound traffic (where you are sending visitors
via hyperlinks), page views, unique visitors, revenue generated, page rank in the major search
engines (Google and Bing are the only ones that really matter), and a
few other parameters. The author recommends hiring a professional firm to do that job for you rather
than rely on valuations calculated by algorithms on various websites. Both objective and subjective
decisions are needed to arrive at a meaningful result. The single largest factor is, per the article,
an estimate on how much could be earned by hosting third-party ads on the website. After that comes
traffic rankings per unassociated monitoring sites like Alexa, which collects its data from browsers
that have the Alexa extension installed and therefore is not a true random representation of users.
Of course like a lot of people, the next thing I did was seek out some of the online calculators to
see how they ranked RFCafe.com to learn why they were so bad. I quickly found out. There is a full explanation
of their domain worth / website value calculator algorithm KPIs (key performance
indicators) if you care to try to digest it all.
The table to the right presents results of valuation calculations run on
SitePrice.org, considered to be one of the more
'realistic' algorithms. Most websites are the ones I visit daily when looking for industry news. The
ridiculousness of some of the numbers is apparent when considering the ARRL.org domain, which SitePrice
figures to be worth a mere $193,363, and Analog.com (Analog Devices) to
be worth $221,591. The ARRL.org domain name, if you could buy it (which you surely
cannot), would easily sell in the tens of millions of dollars. Analog.com is worth whatever the
company itself would sell for (billion$).
SitePrice.org retains valuations from analysis
run in the past and displays those dollar values and dates. You can do a refresh to get current numbers.
If you click on any of the hyperlinks in my website table to the right, you will come up with my reported
results, unless someone else has re-run the analysis since I did. Accordingly, some of the sites had
a valuation number from previous assessments. All have decreased in value since the most recent previous
valuation; e.g., ElectronicsWeekly.com went from $51,264 on 3/12/2015, to $25,378 on 3/10/2017. That
is mostly likely due to a continual obsolescence of the calculator algorithms, not a real decrease in
domain value. Magazine domains seem to be grossly undervalued. For instance, Microwave Journal is valued
at only $9,063 per SitePrice.org. Try to buy it for that much! RFCafe.com comes in at $79,654, and there
is no way I would sell for less than half a million. There was no previous valuation of RFCafe.com,
BTW, so I am not just saying that because it happened to RF Cafe.
Academy of Model
Aviation = $ 1,136,819
1) Note: An attempt to rank some websites resulted the following warning
(in bright red text). In order to be able run the algorithm, it was first
necessary to get the domain cleared by their Adult Website Checker, which I did, thereby anointing those
websites for future analysis.
"Because of adsense policies our system cannot publish this domain. This domain may have been marked
as inappropriate for children on mcafee siteadvisor, opendns, mywot or our manuel check. If you're the
webmaster of the domain and sure that it doesn't include any restricted content which will cause violation
of adsense please first check it on Adult
Website Checker and if not fixed you can contact us at support@siteprice.org. Please fix it and
try it again on siteprice.org to calculate its worth."
...and now for the sales pitch. If your company can benefit from RF Cafe's typical page view count
of 15,000-20,000 each weekday, please take a quick look at my
Advertising Information page. You simply will not
find a less expensive venue for the amount of exposure. You might also review the
inexpensive software and other products
I have created over the years. This is my sole source of income, so anything you can do to help is greatly
appreciated. Thanks, as always, for reading.
Posted March 10, 2017
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