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They Know Where You Are... and What You Want

They know where you are and what you want... - RF CafeThe December 2012 edition of Scientific American has a short article discussing how much information not just Big Bro but also the Internet search engines has on you - both from a historical perspective and in real time. In the former case the purpose is for surveillance and exploitation for a blackmail motive if the need arises, and in the later case for exploitation with a profit motive since the need always arises. Your cellphone is a godsend to such amassers of personal data. As reported, services like PlaceIQ* and Skyhook† know that you are most likely to click on a smartphone advertisement if, based on your phone's location data, they discover you are sitting in a movie theater before the film starts rolling, if you are at home on a Sunday morning, or if you are in the middle of a lake fishing. That is when the ad services charge companies the highest fees for serving a clickable promo to your phone. With enough data, they can deduce your personal identity. Maybe that can be used to set up an ambush by a hacker who gets access to it. Nice, eh? You are soooo... predictable!

* Per their website, "PlaceIQ extracts context and meaning from location data and organizes this into actionable intelligence about a hyper local location."

† - “There's no part of society that's not going to use these data,” says Ted Morgan, CEO of Skyhook

Posted  2012

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About RF Cafe

Kirt Blattenberger - RF Cafe Webmaster

Copyright: 1996 - 2024


    Kirt Blattenberger,


RF Cafe began life in 1996 as "RF Tools" in an AOL screen name web space totaling 2 MB. Its primary purpose was to provide me with ready access to commonly needed formulas and reference material while performing my work as an RF system and circuit design engineer. The World Wide Web (Internet) was largely an unknown entity at the time and bandwidth was a scarce commodity. Dial-up modems blazed along at 14.4 kbps while tying up your telephone line, and a nice lady's voice announced "You've Got Mail" when a new message arrived...

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