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They Know Where You Are... and What You Want
The
December 2012 edition of
Scientific American
has a short article discussing how much information not just Big Bro but also the Internet search
engines has on you - both from a historical perspective and in real time. In the former case
the purpose is for surveillance and exploitation for a blackmail motive if the need arises,
and in the later case for exploitation with a profit motive since the need always arises. Your
cellphone is a godsend to such amassers of personal data. As reported, services like
PlaceIQ* and
Skyhook† know that you
are most likely to click on a smartphone advertisement if, based on your phone's location data,
they discover you are sitting in a movie theater before the film starts rolling, if you are
at home on a Sunday morning, or if you are in the middle of a lake fishing. That is when the
ad services charge companies the highest fees for serving a clickable promo to your phone. With
enough data, they can deduce your personal identity. Maybe that can be used to set up an ambush
by a hacker who gets access to it. Nice, eh? You are soooo... predictable!
* Per their website, "PlaceIQ extracts context and meaning
from location data and organizes this into actionable intelligence about a hyper local location." †
- “There's no part of society that's not going to use these data,” says Ted Morgan, CEO of Skyhook
Posted 2012
Copyright: 1996 - 2026 |
About RF Cafe RF Cafe began life in 1996 as "RF Tools" in an AOL screen name web space totaling 2 MB. Its primary purpose was to provide me with ready access to commonly needed formulas and reference material while performing my work as an RF system and circuit design engineer. The World Wide Web (Internet) was largely an unknown entity at the time and bandwidth was a scarce commodity. Dial-up modems blazed along at 14.4 kbps while tying up your telephone line, and a lady's voice announced "You've Got Mail" when a new message arrived... |
Copyright 1996 - 2026 All trademarks, copyrights, patents, and other rights of ownership to images
and text used on the RF Cafe website are hereby acknowledge My Hobby Website: My Daughter's Website: |
