Here is an advertisement
by RCA Victor (Radio Corporation of America) from the November 6, 1948, edition
of the The Saturday Evening Post. As was common in the day, the company
specifically addresses Americans in an American magazine. Rarely anymore does a major
use the word "America" or "American" in promotional material because of globalism and the fear of
being too committed to the well-being of its native country. The same is true of
most western countries' corporations, where their country names can be
substituted for "America" in this piece. Up through about the 1980s it was
commonplace to specifically address countrymen. Once manufacturers ramped up
offshoring efforts the practice began disappearing. Offshoring is distinctly
different from importing another country's products where the companies are
indigenous to that country, and the companies are not transmogrifications of the
American. Buying an imported Sony product that was made in Japan is different
from buying a GE product that was made in China. A lot of the
phonograph models seen in these vintage magazines can still be bought on eBay
which either are in need of work or in some cases are in fully restored condition.
If you see something you would really like but it is not on eBay yet, do a Saved
Search and they will send you an e-mail when one appears. One last note for
those old enough to remember is
Jane Wyman's endorsement
- she was
Ronald Reagan's first wife.
RCA Victor Advertisement
RCA Victor Advertisement
November 6, 1948 - Saturday Evening Post
Finest tone in RCA Victor history.
It's love at first Listen when you when you hear the "Golden Throat."
Only RCA Victor makes this perfectly balanced 3-Way Acoustical System. It
gives you radio tone so rich, so true than in actual public tests even trained
musicians could not tell the "Golden Throat" from an "in person" performance.
The minute you hear the tone of this new Victrola radio-phonograph you
recognize quality! It's the "Golden Throat" . . . rich. mellow, true, whether
your musical mood calls for AM radio, static-free RCA Victor FM or for records.
The automatic record changer glides out with satin smoothness as you open the
door, glides gently in as you close it, plays either way. Not a chance of
jolting your precious records! The "Silent Sapphire" permanent-point pickup
prolongs record life and you have no needles to change.
The beautiful contemporary cabinet is finished in lustrous walnut or
mahogany, has a convenient permanent top, two record compartments. It's look,
listen, and love at first sight - even to the price tag - with Victrola 8V91.
Jane Wyman stars in Warner Bros. "Johnny Belinda"
Here she shows you another 4-star entertainer, Victrola 8V91 ready to play
the new RCA Victor album of Koussevitzky conducting the Boston Symphony
Orchestra in Prokobeff's Classica Symphony. See how the record changer rolls way
out - so easy to stack on as many as 12 records. Tyr it, yourself, at your RCA
Tune in Robert Merrill, singing "The Music America Loves Best" --- Sunday
afternoon on your NBC station.
Posted October 21, 2020
(updated from original post on 1/7/2013)