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Digi-Key Advertisement
July 1974 Popular Electronics

July 1974 Popular Electronics

July 1974 Popular Electronics Cover - RF CafeTable of Contents

Wax nostalgic about and learn from the history of early electronics. See articles from Popular Electronics, published October 1954 - April 1985. All copyrights are hereby acknowledged.

Waaaay back in the mid-1980s when I first became aware of Digi-Key, it was one of the relatively few electronics component suppliers that had a large on-hand stock of commonly used parts and provided fast shipping. Places like Newark Electronics and Allied Electronics also provided good service, but Digi-Key usually offered lower prices than the others. By the 1990s, I was placing orders at least weekly during circuit design projects. Digi-Key was founded in 1972 in Thief River Falls, Minnesota - the town that for many years often had the country's lowest recorded daily temperature. This 1/4-page advertisement appeared near the back of a 1974 issue of Popular Electronics magazine. By the mid-1990s, their multipage ads in electronics magazines were proliferating like today's Harbor Freight ads. Here's a bit of trivia I just learned: The company's name is a reference to the "Digi-Keyer Kit," a digital electronic keyer kit that founder Ronald Stordahl developed and marketed to amateur radio enthusiasts.

If you are a Millennial or younger, the reference to a "Reader Service Card" at the bottom might be an enigma. It was a cardboard mail-in insert where you filled in circles next to companies from whom you wanted information mailed to you (which was more often than not ignored). They were sort of the pre-Internet version of a 2-D scan code.

Digi-Key Ad

Digi-Key, July 1974 Popular Electronics - RF CafeQuality Electronic Components

Digi-Key Corporation

Miniature Aluminum Electrolytic Capacitors

Temp. range: -40°C + 85°C Tolerance -10 + 50% for more thon 4.7 μfd, -10 + 75 for 4.7 ufd or less


1/2 & 1/4 Watt Carbon Comp. Resistors

5 each of the 85 standard 10% values (2.2-22M) 1/2 W Resistors (425 pcs)

Sorted by value $12/set 2-4 are $11/set 5-9 are $10/set.

5 each of the 70 standard 10% values (10-5.6M) 1/4 W Resistors (350 pcs)

Sorted by value $12/set 2-4 are $11/set 5-9 are $10/set.

Also available are TTL & Linear IC's, Silicon Rectifiers, Molex Pins, LED Readouts & Lamps, Transistors, IC Sockets, Slide Switches, Reed Relays and more!

Send for Free Catalog or Mail Readers Service Card

C.O.D. Orders Accepted for Same Day Shipment

Call 218-681-6674

Orders less Than $10.00 Add 50c - Others Postpaid


Box 126 Thief River Falls, MN 56701



Posted April 21, 2020

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