How to Target RFCafe.com Website for Your Google AdSense Banner Ads

My privately administered advertising scheme is what the industry refers to as a "Tenancy Campaign," (see details) whereby a flat price per month is paid regardless of number of impressions or clicks. It is the simplest format and has seemed to work well for many companies. With nearly 4 million pageviews per year for RFCafe.com, the average impression rate per banner ad is about 220,000 per year (in six locations on each page, with >17,000 pages). That's pretty good exposure for $300 per month.

However, some companies have expressed an interest in being able to manage their advertising accounts themselves via the Google AdSense program. At some point I will likely switch over to an all Google advertising scheme, so I have have been researching the options available to advertisers - particularly the ability to specifically target RFCafe.com for Google Ads. Yes, it is possible to do that.

As you might expect, finding the exact information on the Google AdSense website is a bit difficult. The short video included above does a good job summarizing exactly how to implement the "Ad Targeting" option, then "Placements," and then add "Websites." Just enter    rfcafe.com    . There are other settings to optimize your advertising campaign with keywords (both included and excluded), pricing, scheduling, statistical data collection and reporting, etc.

If you are currently using Google AdSense, then please consider this method, and if you are not using AdSense, now would be a good time to look into it. I have had reports from some companies that experience great results using AdSense (not just on RF Cafe). The most important thing is to carefully select keywords to optimize your results.

Thanks for your support!