Have you heard about the new "Drone-to-Home" DVD movie delivery service being offered by Netflix? Springboarding off an idea floated by Amazon.com last year, Netflix plans to use quadcopter drones to ship DVDs to customers anywhere, any time, "within mere seconds of you adding it to your queue." Netflix produced a video demonstrating the system's capabilities, and also includes some of the research and development that went into its implementation. "Unlike other companies trying to rush unproven technology to market, we have literally spent days working out most of the bugs," says narrator Hank Breeggemann, General Manager of the DVD Division.
To the left is a screen capture from the commercial dramatically showing Netflix Drone-to-Home automatons exiting the order fulfillment warehouse en masse on their way to customer locations.
Other recent attempts at using multi-copter platforms for product deliveries, including ferrying six-packs of beer to ice fishermen during the Super Bowl, have been nixed by the Federal Aviation Administration. Amazon.com received a lot of flack and has had at least one rather gory satirical video published to demonstrate the potential hazards of such systems.
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