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Presenting yourself
or your company as being modeled after a person of great accomplishment has
been a common promotional tactic for as long as there has been print media.
The John Hancock chose in this issue of The Saturday Evening Post to
suggest, albeit by an indirect approach, to elicit the admiration Americans
had for Thomas Edison' lust for innovation and desire to make people's lives
better in hopes that readers would associate Edison with the insurance company.
While the juxtaposition is strained, I do like one line in particular, "He lured
electricity into a bottle and taught it to glow with good cheer." This short
tribute to on of the world's greatest engineers is worth your a few moments
of your valuable time.
Thomas Edison in John Hancock Advertisement
Thomas Edison in John Hancock Advertisement
April 29, 1950 - Saturday Evening Post
Posted January 17, 2019
(updated from original post on January 7, 2013)
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