Sylvania Electric Advertisement
January 1950 Radio & Television News

January 1950 Radio & Television News

[Table of Contents] Wax nostalgic about and learn from the history of early electronics. See articles from Radio & Television News, published 1919-1959. All copyrights hereby acknowledged.

As evidenced in these mid-last-century magazine advertisements, Sylvania Electric marketing moguls learned early what sells products by exploiting the nature of their audience. The cartoon-style ads shown here appeared in social publications like Look, Life, and Collier's, where both men and women - many of them numbnuts - were the expected audience. Compare these with the type of cartoon ads run by Sylvania in "serious" magazines like Radio-Craft. Of course when you consider some of the other comics printed in the same "serious" magazines, you could excuse Sylvania if they ran those social magazine ads here.

Sylvania Electric Advertisement

Sylvania's Extensive National Advertising is

Building Business for You Every Minute!

Sylvania ads especially prepared to boost your service are telling 15,500,000 people from coast to coast all about the valuable service and parts you're offering them. Readers of these magazines are attracted to the lively cartoon-type ads, three of which are reproduced above. They tell them to stop at the Sylvania sign of dependable service ... for the best radio and television repairs at the fairest prices!

Hundreds of these readers are your potential customers. These humorous ads, running in the cream of the nation's publications, help assure you a steady stream of new customers and greater profit.

There's Still Time To Cash In On The First 1950 Sylvania Service Dealer Campaign - Write Sylvania Electric Products Inc., Advertising Dept. R-1201, Emporium , Pa.

Sylvania Electric

Radio Tubes; Cathode Ray Tubes; Electronic Devices; Fluorescent Lamps; Fixtures; Wiring Devices; Sign Tubing; Electric Light Bulbs; Photolamps