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As evidenced in these mid-last-century
magazine advertisements, Sylvania Electric marketing moguls learned early what sells
products by exploiting the nature of their audience. The cartoon-style ads shown
here appeared in social publications like
Look,
Life, and
Collier's, where
both men and women - many of them numbnuts - were the expected audience. Compare
these with the type of cartoon ads run by Sylvania in "serious" magazines like
Radio-Craft. Of course when you consider some of the other
comics printed in
the same "serious" magazines, you could excuse Sylvania if they ran those social
magazine ads here.
Sylvania Electric Advertisement
 Sylvania's Extensive National Advertising
is
Building Business for You Every Minute!
Sylvania ads especially prepared to boost your service are telling 15,500,000
people from coast to coast all about the valuable service and parts you're offering
them. Readers of these magazines are attracted to the lively cartoon-type ads, three
of which are reproduced above. They tell them to stop at the Sylvania sign of dependable
service ... for the best radio and television repairs at the fairest prices!
Hundreds of these readers are your potential customers. These humorous ads, running
in the cream of the nation's publications, help assure you a steady stream of new
customers and greater profit.
There's Still Time To Cash In On The First 1950 Sylvania Service Dealer Campaign
- Write Sylvania Electric Products Inc., Advertising Dept. R-1201, Emporium , Pa.
Sylvania Electric
Radio Tubes; Cathode Ray Tubes; Electronic Devices; Fluorescent Lamps; Fixtures;
Wiring Devices; Sign Tubing; Electric Light Bulbs; Photolamps
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