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March 23, 1942 Life
 [Table of Contents]
Wax nostalgic about and learn from the history of early
technology. See articles from Life magazine,
published 1883-1972. All copyrights hereby acknowledged.
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Some things never change, as the old
saying goes. One of those things is adopting a good preventive maintenance plan
for your car or truck. Oil, transmission, and cooling system fluid level and condition
are tasks even the least mechanically inclined amongst us can do ourselves. So is
inspecting and replacing if necessary intake and cabin air filters. Checking the
condition of brakes, suspension parts, body panel integrity (corrosion and proper
fastening), and other easily inspected components my not be the purview of most
motorists, but friends and/or professional servicemen can take care of that for
you. Admittedly, there is a large amount of not just unserviceable but
incomprehensible technology on modern cars (computers, fuel injection, tire pressure
monitors, backup cameras, radar and sonar systems, etc.), so those maintenance responsibility
of those areas must be ceded to highly trained technicians. This appeal to
automobile owners to do their part in conserving resources appeared in a 1942 issue
of Life magazine at a time when the U.S. had recently joined the second world war
(following the December 7, 1941 attack on Pearl Harbor). The vast amount of material
that would be required to obtain victory over advancing Communist and Fascist forces
of Axis militaries required a diligent effort by citizens to conserve. A familiar
saying during the WWII era was "Use it up. Wear it out. Make it do, or do without."
Chevrolet's "Car Conservation Plan"
 Now's the time to prolong your car's life
by following Chevrolet's "Car Conservation Plan"
Conserve Tires
by having your Chevrolet dealer check wheel alignment
Conserve Gas
by checking engine, carburetor, fuel pump
Conserve Oil
by keeping engine at top running efficiency
Conserve Engine
by having a motor tune-up
Conserve Transmission
by having it carefully checked and serviced
Conserve Brakes
by having brakes and linings checked regularly
Conserve Cooling System
by checking radiator, water pump, thermostat, etc.
Conserve Every Vital Part
by getting periodical lubrication and expert service
Always see your local Chevrolet Dealer for service on any car or truck
A Mobile Nation is a Strong Nation
(1) Observe the simple, fundamental rules of car care, such as checking tire
inflation, battery, oil, water, etc.
(2) Get a thrifty service "check-up" at your Chevrolet dealer's now, and avoid
large repair bills later.
(3) See your Chevrolet dealer regularly and let him help you keep your car serving
reliably for the duration.
Chevrolet Motor Division, General Motors Corporation, Detroit, Michigan
Posted December 20, 2022
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