Website Entry Screen Splash Advertising

ARE YOU KIDDING ME ?!?!?!

Why in the world would you WANT to see a full-screen advertisement when you visit any website? I absolutely detest those things. When I visit a website, I want the first thing I am presented with to be the content of the site, NOT a full-page advertisement with some lame message like, "Please wait while your page is loading," or "Welcome Screen," or some other annoying and/or disingenuous text. Do the webmasters really think visitors are stupid enough to believe that the website's real content is loading behind the advertising screen, and that they are doing visitors a favor by providing something to look at in the mean time? Most websites load in less time than a full-page graphical ad takes to load.

I run into these dang things every day while collecting headlines from many different websites. The content of the sites are very good or I wouldn't be visiting them and providing hyperlinks to them all the time, but the splash ads really get annoying. Yeah, the companies have a right to do whatever they want and have paying advertisers for support, but I think the full-page blasts are really over the top. Advertisers pay major $/¥/£/€ for those spots - sometimes more than for all the other ads combined. Evidently inconveniencing potential customers is acceptable.

Here are some examples of what I am talking about. You have probably seen these and others like them.

Tech News World	RCR Wireless	Defense Systems	EDN
eWeek	IEEE Spectrum	Electronics Weekly	Fierce Wireless
Electronic Design	Microwave Journal	EE Web	Microwaves & RF

Posted  March 1, 2015