Electronics World articles Popular Electronics articles QST articles Radio & TV News articles Radio-Craft articles Radio-Electronics articles Short Wave Craft articles Wireless World articles Google Search of RF Cafe website Sitemap Electronics Equations Mathematics Equations Equations physics Manufacturers & distributors Engineer Jobs LinkedIn Crosswords Engineering Humor Kirt's Cogitations RF Engineering Quizzes Notable Quotes Calculators Education Engineering Magazine Articles Engineering software RF Cafe Archives RF Cascade Workbook 2018 RF Symbols for Visio - Word Advertising Magazine Sponsor RF Cafe RF Electronics Symbols for Visio RF Electronics Symbols for Office Word RF Electronics Stencils for Visio Sponsor Links Saturday Evening Post NEETS EW Radar Handbook Microwave Museum About RF Cafe Aegis Power Systems Anritsu Alliance Test Equipment Amplifier Solutions Anatech Electronics Axiom Test Equipment Berkeley Nucleonics Bittele Centric RF Conduct RF Copper Mountain Technologies Empower RF everything RF Exodus Advanced Communications Innovative Power Products ISOTEC KR Filters Lotus Systems PCB Directory Rigol RF Superstore San Francisco Circuits Reactel RFCT TotalTemp Technologies Triad RF Systems Windfreak Technologies Withwave LadyBug Technologies Wireless Telecom Group Sponsorship Rates RF Cafe Software Resources Vintage Magazines Thank you for visiting RF Cafe!
RF Cascade Workbook 2018 - RF Cafe

Lake Chevrolet Business Card Found in 1934 Radio-Craft

Whilst perusing the June 1934 edition of Radio-Craft magazine, I found betwixt the pages this business card from the Lake Chevrolet Company, of Devils Lake, North Dakota. As you can tell by the old panel truck on it, the year it was printed was probably sometime around 1934. While this business card does not have the value of a 1900s era blue chip stock certificate I keep hoping to find, it does have historic and nostalgic value - at least to me as an appreciator of the people and institutions that built America.

Lake Chevrolet Business Card Found in 1934 Radio-Craft

The handwriting on the back of the card says, "Delivery 577. Cab box chassey[sic]," and "Let me know at least 3 weeks ahead." Although you cannot tell from the flat scan, there is a fold line that runs along the top of the green "Chevrolet Motor Trucks" line, with the outline of the truck trimmed out so the truck sticks up when the card is folded and set on a surface for display.

A little research indicates that this is a 1932 Chevrolet Panel Truck. A couple features that distinguish it from the model years before and after it are the vertical vent fins on the side of the engine compartment, and the way the bottom rear of the container area curves inward toward the front.

Image of 1932 Chevrolet Panel Truck retrieved from Steve Sexton's flickr web page - RF Cafe

Image of 1932 Chevrolet Panel Truck retrieved from Steve Sexton's flickr web page.

Lake Chevrolet Company is now called Lake Motor Company and is located at 123 Fifth St. Northeast, Devils Lake, ND, 58301. According to their 'About Us' page, the family that founded the company has been in business since 1923! A president of a certain country might say to them something like, "you didn't build that," but my guess is there might be some disagreement amongst all the kin who took risks, put in long hours, and employed many other people along the way in the last 92 years.

Lake Motor Company Webpage Header & Map - RF Cafe

A brief search for the salesman, Mr. Casper L. Wesley, did not turn up anything positive. I found one census record of someone with that name born in 1889 in Wisconsin, but no history on him. It is unlikely that there might have been two Casper L. Wesley in America back in the day, so maybe he sought his fortune as a car salesman in North Dakota. Unlike many of the vintage magazines I buy, this one, unfortunately, did not have the original mailing label on the cover to identify the owner.

I have never been to Devils Lake, but Melanie was there for two weeks when she was in the West Virginia Air National Guard (she was an administration specialist in the publications office) and the 167th Air Lift Wing flew to there. Ironically, one of her old WVANG comrades, Mr. Steve Schwarz, who retired as a MSgt., just a couple days ago sent her a couple photos he had taken waaaaay back around 1981. This one was at the home base in Martinsburg, WV.

Melanie at the WVANG base in Martingburg, WV - RF Cafe




Posted on  May 20, 2015

RF Superstore (RF Components) - RF Cafe
RF Electronics Shapes, Stencils for Office, Visio by RF Cafe
Berkeley Nucleonics Corporation - RF Cafe
Windfreak Technologies Frequency Synthesizers - RF Cafe
TotalTemp Technologies (Thermal Platforms) - RF Cafe

Please Support RF Cafe by purchasing my  ridiculously low−priced products, all of which I created.

These Are Available for Free


About RF Cafe

Kirt Blattenberger - RF Cafe Webmaster

Copyright: 1996 - 2024


    Kirt Blattenberger,


RF Cafe began life in 1996 as "RF Tools" in an AOL screen name web space totaling 2 MB. Its primary purpose was to provide me with ready access to commonly needed formulas and reference material while performing my work as an RF system and circuit design engineer. The World Wide Web (Internet) was largely an unknown entity at the time and bandwidth was a scarce commodity. Dial-up modems blazed along at 14.4 kbps while tying up your telephone line, and a nice lady's voice announced "You've Got Mail" when a new message arrived...

All trademarks, copyrights, patents, and other rights of ownership to images and text used on the RF Cafe website are hereby acknowledged.

My Hobby Website: