OK Go - "I Won't Let You Down" Video Videos for
Go is perhaps best known for sophisticated videos that require extremely high levels of choreography. Their I
Won't Let You Down video was posted on YouTube just yesterday and it has nearly 2.5 million views a day later.
Back in 2010 I posted their
Mousetrap-like This Too Shall Pass video;
it now has more than 45 million views.
Two major aspects of high technology are featured here: Honda's
UNI-CUB β robotic unicycle and the use of a remote
control octocopter drone for
filming the video. Honda is not selling the UNI-CUB β yet, so the company must have been involved in the effort.
Won't Let You Down video is featured on the Honda
inspired by the Segway
the self-stabilized, gesture-controlled unicycle's talents are aptly demonstrated by OK Go band members.
Although you never see the octocopter itself, you can easily imagine a camera
suspended from the airborne platform as it flies smoothly and effortlessly at various positions and
altitudes. Personal versions for peeking in your neighbor's window* can be bought for under $200, but the type
used for filming this video likely costs more than $20k not including the camera.
Artistically, training and coordinating more than 2,300 (see my counting image)
Japanese schoolgirls with colored umbrellas is a monumental challenge, but it comes off extremely impressively.
How many hours must have been invested in creating and producing this video that ends up running for 5 minutes and
20 seconds? (rhetorically asked, of course)
song, "I Won't Let You Down," comes from OK Go's CD titled, "Hungry
* Legal disclaimer: RF Cafe does not recommend or condone illegal use of drones
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