February 1951 Radio-Electronics
[Table of Contents]
Wax nostalgic about and learn from the history of early electronics.
See articles from Radio-Electronics,
published 1930-1988. All copyrights hereby acknowledged.
Sylvania Electric Products
was born out of Hygrade Sylvania Corporation in 1942, and continued until 1959 when
it merged with General Telephone to form General Telephone and Electronics (GTE).
That puts this 1951 promotion in Radio−Electronics magazine smack dab in
the middle of their existence. Sylvania, like most major electronics products companies
of the era, made vacuum tubes, CRTs, incandescent lamps, radios, even
proximity fuses for warheads
during World War II. In the 1960s and 70s, Sylvania produced semiconductor
components and computers. Brick-and-mortar stores, whose primary competitors were
mail-order businesses back then, were typically replete with sales promotions like
this one featured in Radio−Electronics. Sylvania is now part of the
brand, owned by Chinese lighting company MLS. Is there any real American anything
left anymore? Here is the
Archive.org page on Sylvania's history, and here is an interesting piece on
Frank Poor (who wasn't so poor following the company's immense success).
Sylvania Electric Products
Never Before a Sales Boosting Campaign Like
This - All for You!
This Sylvania star-studded program will keep your service business booming during
Appealing Life-Like Window-Displays
Colorful Counter and Store Displays
Bright window streamers
Sales-getting postal cards
New giant mailers
Reminder stickers for every set you service
Radio spot announcements for every month
It's ready and waiting for you now ... the most colorful and appealing Service
Dealer advertising campaign ever planned!
Featuring famous stars of screen, television and radio, it ties in with the national
advertising your customers will see in The Saturday Evening Post, Life, Look, and
Collier's Magazine, and with Sylvania's weekly CBS-TV Show, "Beat ,The Clock"!
So, win with Sylvania in '51. Send for this material NOW ... and display it prominently.
It identifies you as the expert with the super-fine Sylvania tubes ... the tools
and the know-how for the finest radio and TV service.
All of the display material, stickers and radio spots are FREE. You pay only
1¢ apiece for the four mailing pieces you send to your prospects. So, see your Sylvania
Distributor or mail coupon NOW!
Radio Tubes; Television Picture Tubes; Electronic Products; Electronic Test Equipment;
Fluorescent Tubes, Fixtures, Sign Tubing, Wiring Devices; Light Bulbs; Photolamps;
Sylvania Electric Products Inc.
Dept. R·4202, Emporium, Pa.
Please send me full details about Sylvania's great 1951 Dealer Promotion Campaign.
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