Here is an advertisement by Corning from the May 29, 1948, edition of the Saturday Evening Post.
The Hale 200-inch telescope
mirror was dedicated for service at Mount Palomar on June 3, 1948, at the in honor of George Ellery
As a side note, it is interesting that in the magazine of the era (which were typically quite large
in width and height), actual photographs like this one were rarely used in advertisements. The vast
majority of artwork was... artwork - pencil drawings or actual paintings.
Tomorrow a new door to the secrets of the universe will be gin to open. A door through which astronomers
will be able to see 6,000,000,000,000,000,000,000 miles into space- twice as far as ever before. It
is the giant telescope atop Mt. Palomar, so powerful that the canals of Mars, if there are any, will
for the first time be photographed.
It all began 12 years ago when Corning cast the now-famous 200-inch telescope mirror, the world's
largest piece of glass, after most experts said it couldn't be done.
For this big disc, Corning scientists developed a special glass, the only practical material that
would ensure the performance, stability and accuracy demanded by the telescope's designers. This glass
is similar to that used for Pyrex ware and Pyrex industrial glass piping.
Making the disc was a job Corning took in its stride, because it is accustomed to finding practical
solutions to all kinds of glass problems. Its research laboratory has contributed to the development
of over 37,000 items, from custard cups to television bulbs, laboratory ware, optical glass and Steuben
If Corning has a specialty, it is the ability of its skilled engineers and craftsmen to translate
research into glassware and solve modern problems. In the face of today's rising labor and material
costs, glass may help you keep down the cost of your product. If, like most companies, you are looking
ahead to sharper competition, glass may help you make your product easier to sell. In either case, why
not write us? Corning Glass Works, Dept. 85-S, Corning, N.Y.
Other Saturday Evening Post Ads & Articles: