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Microwave Journal Releases Industry's First
Interactive Magazine Using Augmented Reality
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-- Layar app enhances print pages with rich media and digital content
Norwood, Massachusetts, January
15, 2013 – Microwave Journal, an industry leading
Horizon House technical publication, has released the industry’s first interactive technical magazine that uses
the augmented reality app
Layar to overlay digital information onto the pages. When readers scan the pages that are marked with the “Scan
page using Layar app” logo with their mobile device, digital information is overlaid onto the print page. Readers
will be able to experience more engaging rich media delivered automatically and can tap the screen to view other
related information. Videos and animations appear to “play out of the page” in the augmented reality mode. The Layar
app is available for free on Android and iOS (Apple) mobile devices (phones and tablets) from their respective app
stores.
 The editors and advertisers have selected digital content to overlay onto 31 pages of the January
Radar and Antennas themed issue to provide more information about the topics or products discussed on those pages.
Microwave Journal produced a special video for the cover to introduce the technology. Throughout the issue, readers
can experience such items as video demonstrations, animations, picture galleries, links to datasheets or other product
information, access to download white papers, the ability to post on Facebook or tweet about the content, a download
of a company’s app or links to related web pages. Microwave Journal will continue to offer interactive content in
its issues going forward.
Publisher Carl Sheffres said, “This is a groundbreaking step that Microwave Journal
is taking with this new technology - augmented reality could change the way readers consume content and how advertisers
present their message as print becomes a more immersive experience.” The new technology allows readers to benefit
from engaging and educational content on the enhanced pages that will provide further information about the subject
or product being covered in the article or advertisement. They can also connect on social media sites to discuss
or post something related to the topic or product. Future enhancements will include 3D images that can be viewed
from all directions for appropriate software models or data presentations, for example, that will offer the reader
additional insights.
Advertisers can add more information about their products and services such as demonstration
videos, links to datasheets, white paper or application note downloads, link to shopping carts or web pages or mobile
app downloads. The interactive pages offer a more engaging experience for the reader and allow direct tracking of
number of views for each type of content and lead generation if linked to a download form on the advertiser’s web
page.
The first augmented reality issue of Microwave Journal is available now and subscriptions are free
to qualified industry readers. To become a subscriber, apply at
https://www.microwavejournal.com/user/new.
For advertising information, please visit
http://www.microwavejournal.com/advertising.
About Horizon House/Microwave
Journal
Microwave Journal is part of Horizon House Publications based in Norwood, MA, and London,
England. Horizon House Publications consists of Microwave Journal, Artech House Books and Telecommunications Media
Group (formerly Telecommunications Magazine). Horizon House annually organizes and runs European Microwave Week,
EDI CON in China and the M2M Zone at CTIA International and CeBIT.
Microwave Journal has been the leading
source for information about RF and Microwave technology, design techniques, news, events and educational information
since 1958. Microwave Journal reaches 50,000 qualified readers monthly with the print magazine that has a global
reach. In 2012, Microwave Journal China started as a 6X publication with more than 10,000 readers. Microwave Journal
is the only trade journal to peer review technical features before publication to ensure that they are accurate,
timely and useful to the reader.
Editorial Contact:
Patrick Hindle
+1 781
619 1946
phindle@mwjournal.com
Twitter: @pathindle
Posted January 14, 2014 |
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