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AWR Press Release - August 23, 2010
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AWR Introduces "AWR User Forum" to Maximize Feedback
EL SEGUNDO, CA – August 23, 2010 -
AWR Corporation, the innovation leader in high-frequency
EDA, announces the
AWR User Forum™, an open, democratic system for maximizing dialog with customers and ensuring that user
feedback on proposed software features and enhancements is leveraged to its fullest extent. Found within AWR’s
customer support download site, the AWR User Forum gives customers a mechanism for sharing their ideas and
provides transparency to know exactly what happens to such input.
AWR began the planning stages of the AWR
User Forum last year, concurrent with its decision to remove the registration prerequisite from its
AWR Knowledge Base. The forum utilizes a unique democratic voting process whereby users have a set number of
votes to assign priority to user-suggested new features and functionality. The system is useful for improving
customer interaction in several ways:
1) Establishing focus groups for discussion of issues that receive a
significant number of votes
2) Proactively initiating one-on-one discussions between customer and AWR
development in order
to obtain greater granularity on specific issues
3) Closing the loop so that
users know their ideas, suggestions, and/or input is captured and
considered
“AWR’s User Forum
provides our customers with visibility and participation in the software development process,” said Sherry Hess,
AWR vice president of marketing. “User comments, debates and feedback capabilities are open and accessible to all
users of AWR software. Everyone can see everyone else’s ideas, what decisions are being made, and why. This User
Forum is another great way for AWR to further its commitment to unparalleled customer service.”
About AWR
AWR, the innovation leader in high-frequency EDA software,
dramatically reduces development time and cost for products employed in wireless, high-speed wired, broadband,
aerospace and defense, and electro-optical applications. For more information, visit
www.awrcorp.com.
Visit AWR at:
AWR.TV,
AWR Blogs,
Facebook,
Twitter, and
YouTube.
Contact:
Sherry Hess
Vice President of Marketing
AWR Corporation
(310) 726-3000
hess@awrcorp.com
Posted 8/24/2010
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