Companies pay a lot of hard-earned money for advertisement in order to grab the attention of potential customers. Some ads are business-only while others rely on a clever presentation, and still others use a mix of the two. Regardless of the tactic, the ads must be interesting enough to compel readers to seek out more information, which in the case of Internet ads is usually by visiting the company's website. The reality is that no matter how well an ad is designed, it will never appeal to everyone because of differences in taste and culture. Some people (me) prefer traditional furniture design while others (not me) prefer neo modern. Still, I will consider an advertisement with neo modern furniture in it if the product or service being pitched is compelling enough by itself to override the natural utter repulsion I have to neo modern furniture.
A while back I wrote an article titled "Too Clever by Half," in which I gave examples of which kinds of imaginative company advertisements I thought were effective and which were not (click image on left). Linx Technologies, who happens to be an advertiser on RF Cafe (full disclosure), has recently published a series of banner ads that satisfy my definition of appropriately humorous and compelling enough to take note of the company even though products lines offered - RF Modules, Antennas, Connectors, etc. - only appear in text form in the bottom of the graphic. In the same spirit as another piece I did featuring imaginative students' submissions on college exams (How Not to Take a Test), Linx did the series shown below. Who doesn't love a little Nerd humor? I didn't think to ask the Linx rep whether or not it was a successful campaign.