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Blattenberger

... single-
handedly
redefining
what an
engineering website
should be.

View the YouTube RF Cafe Intro Video Carpe Diem!
(Seize the Day!)

5CCG (5th MOB):
My USAF radar shop

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Airplanes and Rockets:
My personal hobby website

Equine Kingdom:
My daughter Sally's horse
riding business website -
lots of info

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Boonton Magazine Advertisements

Engineering product companies spend LOTS of hard-earned money on advertising. The most expensive venue by far is magazine advertising. That is no surprise since the costs involved in printing and circulating a magazine is very high; there are staff members to pay, printing costs, mailing costs, overhead costs for facilities, travel expenses, management, finance departments, etc.

As time goes by, fewer engineers are getting their news and exposure to product offerings via printed material, making the return on investment (ROI) lower and lower accordingly. Many companies are directing higher percentages of advertising budgets to online-only venues like RF Cafe and Google AdWords.

More than one RF Cafe advertiser has commented that the only reason magazine advertising is still used because it gives a level of credibility. Hmmm... that's awfully expensive "cred," particularly since the belief is likely not even supportable with empirical evidence. The magazines hope it stays that way. Truthfully, the old fart part of me rues the waning of printed media, but the techie part of me loves the convenience of up-to-the-minute information.

Because so much money is spent generating some really nice-looking ads in magazines, I am going to scan and publish some of the ones I happen to see. Admittedly, I do not see many of the magazines, so there may end up not being very many to see here. The service is being provided only to RF Cafe advertisers due to the time required to do so, for the benefit of RF Cafe visitors who want to see what the people who make the products think are important. The artwork ("creatives" in communications departments parlance) is the property of the individual companies, so copyrights of magazines are not violated in posting it.


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RF Cafe - Boonton magazine advertisement

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RF Cafe Software

RF Cascade Workbook
RF Cascade Workbook is a very extensive system cascaded component Excel workbook that includes the standard Gain, NF, IP2, IP3, Psat calculations, input & output VSWR, noise BW, min/max tolerance, DC power cauculations, graphing of all RF parameters, and has a graphical block diagram tool. An extensive User's Guide is also included. - Only $35.
RF system analysis including
frequency conversion & filters

RF & EE Symbols Word
RF Stencils for Visio

Product & Service Directory
Personally Selected Manufacturers
RF Cafe T-Shirts & Mugs

RF Cafe Software

Calculator Workbook
RF Workbench
Smith Chart™ for Visio
Smith Chart™ for Excel