information wirelessly or even over a wire is taken for granted today,
but 80 years ago it was considered a miracle of God - that's what Alexander
Graham Bell called it. Some regarded it as being of the devil. The same
is true of today's omnipresent communications - some consider it a blessing
while others call it a curse. I'm somewhere in the middle. In 1934,
the telecommunications world was in its heyday of growth with a reported
17 million listeners of AM radio (no FM yet). Radio dealers and servicemen
were gearing up for customers with unbridled enthusiasm for the fledgling
commercial broadcast industry's offerings. Even in the midst of the
Great Depression, people were joining in on the wireless craze in large
numbers, and amateur radio operators were almost feared for their awesome
ability to comprehend and practice the black art of antennas and radio
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vintage Radio News
Latest indications are that this summer is to witness the greatest
expansion of interest in radio broadcasting so far encountered. At no
time has there been such excellent equipment available for utilizing
radio at home, in the country, at the seashore, or while touring or
cruising by auto or boat.
In The Good Old Summer Time
Auto-radio receivers are now
so efficient and inexpensive that they are an important part
of the equipment for any holiday spree
More than 17,000,000 families
will use radio regularly throughout this 1934 summer season, including
both those who stay at home and those who vacation in the country or
at the shore. This figure is believed to be a peak radio audience for
any other previous time, including the winters and summers of 1932 and
1933. Radio, therefore, will offer to every family this summer a wealth
of added radio program material to make the holiday season more enjoyable
than ever. There's no such thing as a summer radio slump, nowadays.
Radio will furnish news of what is going on to the most out-of-the-way
places as well as giving light entertainment and music for dancing,
the country over. All-wave and short-wave sets will bring radio programs
from all over the world right into your camp. Automobile radio will
insure plenty of entertaining news and music while touring. Portable
sets and marine radio receivers will cover those inaccessible picnic
places as well as bring radio to all pleasure craft on the water. This
summer season, therefore, sees the greatest expansion of radio, since
its beginning, for entertainment purposes.
Radio dealers and
servicemen should be on their toes and ready to supply their customers
with complete information regarding these types of equipment for summer
use. They should know just the right types of equipment for each use
and should be ready to supply such equipment on short notice. The wide-awake
serviceman will have an excellent opportunity for servicing equipment
of this type and for getting sets into proper operating condition for
their summer customers. The rural serviceman also will have an excellent
opportunity for this service work and should not be "caught napping,"
as vacationists will carry their radio equipment with them and will
have to rely on local sources for repair, in case of damage or accident.
Here is an excellent opportunity to increase summer radio sales, at
the same time to give people a service that will enhance the value of
radio to them, in the future.
In this issue is shown a number
of new types of automotive radio equipment that can be used both on
land and sea, for mobile purposes. Another article gives the results
of a remarkably complete survey, recently made, of summer radio conditions.
Still another article points out the newest types of all-wave equipment.
A careful perusal of this issue will bring to light many opportunities
awaiting the alert serviceman and dealer during this holiday period.
If there is any additional information you require regarding this equipment,
drop us a letter and we will see to it that the information is furnished
to you. Posted July