FADA Radio and Electric Company, of Long Island, New York, had
a unique message for veterans returning from the throes of World War II. Rather
than focus on the potential loss of "innocence" caused by exposure both to the horrors
of war and the excitement and splendor of foreign cities, it appealed to a desire
to forget about the glitz and glitter and come back home to help America convert
its amazing technical and manufacturing base, borne out of desperate wartime need,
into a thriving postwar, commercial economy. Many highly skilled tradesmen, architects,
engineers, technicians, mechanics, communicators, instructors, doctors, nurses,
accountants, seamstresses, welders, riveters, painters, packagers, cooks, cargo
movers, planners, strategists, et al, were created in the four years previous to
this 1945 Radio News magazine advertisement. As with many others in 1945,
it reflected a feeling throughout the world that WWII was in its final days and
services members as well as factory workers were thinking about what would come
Note in the ad that Tokyo is spelled with an "i" rather than a "y." Also,
FYI, FADA comes from the initials of the company's founder,
Frank Angelo D'Andrea.
FADA Radio and Electric Company Ad
Back to the Farm
The song question of World War I was "How ya gonna kep 'em down on the farm
after they've seen Paree?" This time after seeing Paris, Berlin, Salerno, Guadalcanal
and Tokio, they'll welcome the American way of life.
FADA Radio, always an integral part of the American scene, is already planning
to maintain and magnify its impress in the Postwar World. To span the new tasks
of reconversion, FADA is expanding its research and engineering facilities in ceaseless
quest of new and ingenious applications of war-gained knowledge ... knowledge to
enhance the FADA electronic instruments looming on the near horizon.
Place Your Faith in the FADA Radio of the Future
Famous Since Broadcasting Began!
FADA Radio and Electric Company, Inc., Long Island City, N.Y.
Posted August 29, 2022
(updated from original post