Radio and Electric Company, of Long Island, New York, had a unique message for
veterans returning from the throes of World War II. Rather than focus on the
potential loss of 'innocence' caused by exposure both to the horrors of war and
the excitement and splendor of foreign cities, it appealed to a desire to forget
about the glitz and glitter and come back home to help America convert its amazing
technical and manufacturing base, borne out of desperate wartime need, into a thriving
postwar, commercial economy. Many highly skilled tradesmen, architects, engineers,
technicians, mechanics, communicators, instructors, doctors, nurses, accountants,
seamstresses, welders, riveters, painters, packagers, cooks, cargo movers, planners,
strategists, et al, were created in the four years previous to this 1945 advertisement.
As with many others in 1945, it reflected a feeling throughout the world that WWII
was in its final days and services members as well as factory workers were thinking
about what would come next.
I do not recall having seen Tokyo spelled with an 'i'
rather than a 'y.' Also, FYI, FADA comes from the initials of the company's
founder, Frank Angelo D'Andrea.
FADA Radio and Electric Company Ad
to the Farm
The song question of World War 1 was "How ya gonna kep 'em down on the farm after
they've seen Paree?" This time after seeing Paris, Berlin, Salerno, Guadalcanal
and Tokyo, they'll welcome the American way of life.
FADA Radio, always an integral part of the American scene, is already planning
to maintain and magnify its impress in the Postwar World. To span the new tasks
of reconversion, FADA is expanding its research and engineering facilities in ceaseless
quest of new and ingenious applications of war-gained knowledge ... knowledge to
enhance the FADA electronic instruments looming on the near horizon.
Place Your Faith in the FADA Radio of the Future
Famous Since Broadcasting Began!
FADA Radio and Electric Company, Inc., Long Island City, N.Y.
Posted November 3, 2014