Eastern Amplifier's history is
well hidden on the Web. The best clue I could find regarding their history is from
this interview on Ralph Baer who says Eastern Amplifier Company became Loral. (see p13. The title of "It's Spring... and the Plants Are Booming!"
was a double entendre playing off the drawing of a mother and her daughter
standing in a field, but actually referring to the industrial war machine cranking
out weapons and supplies for our troops "Over There." It reminds me of an older
radio host who would remark that he could remember "the bees buzzing" as heard from
his back yard on Long Island. He was alluding to the 'B-' series bombers taking
off and landing from
Field near his home.
Note: Amazingly, the grandson of Eastern Amplifier
company founder Leonard Meyerson, Matt Meyerson, saw this page and wrote the following
(with permission to print): "I saw an old add from a company called Eastern Amplifier
on your website. It was started by my grandfather in WW2 who was an inventor of
weapons and defense equipment. The company had, in fact, become Loral when my grandfather's
lawyer and a partner convinced my grandfather, not a savvy businessman but a genius
engineer, to sell his stake in the company for $100k to "blind investors" who happened
to be the lawyer and his partner - Lorenz and Alpert - hence Loral. Not much exists
about the company but was cool to find this ad on your site. I sent [this link]
to my dad who worked in my grandfather's factories. My grandfather's name was Leonard
Eastern Amplifier Corporation Ad
It's Spring ...
and the Plants are Booming!
No, that's not a typographical error. We're not speaking of the agricultural
variety of plants. We mean war plants - like this one at Eastern - and we mean booming!
When the Japs dive-bombed us into war, all America prayed for a quick ending.
Yet here is still another Spring - a fourth peace-shattered Spring - and the enemy
is still fighting back.
It's a tough war and we at Eastern Amplifier know it! Eastern is all-out for
Victory, doing its utmost to help end the conflict before another Spring comes.
Eastern-built equipment is helping America's war machines to navigate with certainty
- to bomb with accuracy. But we're not stopping there! Eastern engineers are available
for consultation on any electronic problem. They are serving now!
With the advent of peace, we shall turn our skill to the creation of better electronic
products for a better America. Meanwhile, on request, let us send you the next of
a series of articles on important phases of electronics, prepared by our engineering
staff. Ask for Brochure 4-E.
Manufacturer's Representatives - write today for our post-war distribution plan.
Please outline your present operations.
Eastern Amplifier Corporation
U. S. Reg'n. Applied For
794 East 140th Street
New York 54, N. Y.
Buy more War Bonds
Posted February 23, 2022
(updated from original post on 11/9/2014)