March 1948 Radio-Craft
People old and young enjoy waxing nostalgic about and learning some of the history of early electronics.
Radio-Craft was published from 1929 through 1953. All copyrights are hereby acknowledged. See all articles
Here is another one of those
advertisements that you would probably never see in today's electronics magazines, but its
theme was fairly prevalent up through about the 1970s. There is fundamentally nothing
offensive about it; men have always endeavored to gain the favor of women. However,
society has since been bullied by name-calling, finger-pointing, full-of-themselves
celebrities and media into being afraid to acknowledge innate, harmless propensities of
everyday people. The natural has been declared unnatural and nonbelievers must be
reprogrammed to not just tolerate, but to encourage and facilitate counterintuitive
Mallory carbon controls are accurate in overall resistance value
You will find no variation in the resistance values of Mallory carbon controls. Frequent,
critical inspections reject the imperfect, and pass only those carbon elements of the resistance
values specified on the labels.
Recently dozens of controls from leading manufacturers were tested competitively for overall
resistance value. Mallory controls averaged within 2% of specified resistance, the closest
tolerance of any group in the test.
In volume controls you look for uniform resistance, accurate tapers, silent operation and
long life. Mallory gives you all four, and more, too. The Mallory trade mark is your assurance
that the volume control, vibrator or capacitor you buy is the finest that can be made.
The Mallory 1485 Control Deal
This attractive metal cabinet contains the 15 Controls and 9 Switches that will take care
of 90% of your service calls. Its arrangement makes inventory control almost automatic - saves
you frequent trips to the distributor's counter. It contains a rack for your Radio Service
Encyclopedia. You pay only for the Volume Controls and Switches; the cabinet is included in
the deal at no extra cost to you. Check your Mallory distributor on this special offer.
Every carbon element that goes into Mallory controls is individually inspected to be sure
that its resistance value is the same as specified on the labels.
Visit us at Booths 84, 85, 86 I.R.E. Show Grand Central Palace New York March 22-25
P.R. Mallory & Co., Inc.
Capacitors ... Controls... Vibrators ...
Switches ... Resistors ... Rectifiers ...
Vibrapack* Power Supplies ... Filters ...
* Reg. U. S. Pat. Off.
Mallory Approved Precision Products
P. R. Mallory & Co., Inc., Indianapolis, 6, Indiana
Posted June 19, 2017