Are Tech Company Social Website Pages Useful?
has been a headlong rush by companies to set up accounts on Facebook, Twitter, and other social websites and
services. The thumbnail to the left shows 100+ such entities managed by the
AddThis website (for the Engineer website). I have visited the Facebook
pages of quite a few high-tech companies that offer circuit components, equipment racks, software, design
services, books, etc. All of these companies also have very nice and useful traditional websites. From what I see,
Facebook in particular seems to be a colossal waste of time and effort since most of what appears there is
self-promotion, with almost no interaction by anyone else. I won't cite specific companies' Facebook pages, but
pick five or six for yourself and see if my claim is valid. There are a handful of exceptions, as always, but in
general it is true. When there is any activity at all, it is usually when a contest or a special pricing deal is
being offered when a visitor clicks the "Like" button for them. When you do click the "Like" button, that
company's postings then begin to show up on your Facebook page, so you either need to hide everything they post or
"Unlike" them. I set up a Facebook page for RF Cafe mainly to prevent anyone else from usurping and exploiting the
name. ...OK, also because I felt obligated to participate in the fad. There is almost no activity on the page, but
at least I'm not alone.
Again, without mentioning names, I just now visited Facebook pages for a couple
very prominent companies in the RF and microwave realm. Without exception, I did not see a single post by an
outside participant over the last couple days. There were a few "Likes," but really, how meaningful are they? How
frequently does a "Like" translate into a "Buy?" It would be interesting to hear from people at companies
reporting whether they have been able to positively attribute an improvement in business due to participation in
the social media. My guess, based on admittedly anecdotal evidence, is that the resources put into maintaining a
Facebook page would be put to better use in improving their WWW websites.
Since the beginning of the year,
I have been posting items on
LinkedIn every week or two, but very few comments
have been received. LinkedIn will also automatically Tweet
the first 140 characters. I get practically nothing back from Twitter, either. Maybe it is just me after all!?!
- Kirt Blattenberger
These items are an archive of past Topical Smorgasbord items that have appeared on the RF Cafe homepage. In keeping with
the "cafe" genre, these tidbits of information are truly a smorgasbord of topics. They all pertain to topics
that are related to the general engineering and science theme of RF Cafe.
Please send me an e-mail
if you have
a good subject.