Electronics World Cover,TOC,and list of posted Popular Electronics articles QST Radio & TV News Radio-Craft Radio-Electronics Short Wave Craft Wireless World About RF Cafe RF Cafe Homepage RF Cafe in Morse Code Google Search of RF Cafe website Sitemap Electronics Equations Mathematics Equations Equations physics Manufacturers & distributors Engineer Jobs Twitter LinkedIn Crosswords Engineering Humor Kirt's Cogitations Engineering Event Calendar RF Engineering Quizzes AN/MPN-14 Radar 5CCG Notable Quotes App Notes Calculators Education Magazines Software,T-Shirts,Coffee Mugs Articles - submitted by RF Cafe visitors Simulators Technical Writings RF Cafe Archives Test Notes RF Cascade Workbook RF Stencils for Visio Shapes for Word Thank you for visiting RF Cafe!

Are Tech Company Social Website Pages Useful?(Title)

Are Tech Company Social Website Pages Useful? - RF CafeThere has been a headlong rush by companies to set up accounts on Facebook, Twitter, and other social websites and services. The thumbnail to the left shows 100+ such entities managed by the AddThis website (for the Engineer website). I have visited the Facebook pages of quite a few high-tech companies that offer circuit components, equipment racks, software, design services, books, etc. All of these companies also have very nice and useful traditional websites. From what I see, Facebook in particular seems to be a colossal waste of time and effort since most of what appears there is self-promotion, with almost no interaction by anyone else. I won't cite specific companies' Facebook pages, but pick five or six for yourself and see if my claim is valid. There are a handful of exceptions, as always, but in general it is true. When there is any activity at all, it is usually when a contest or a special pricing deal is being offered when a visitor clicks the "Like" button for them. When you do click the "Like" button, that company's postings then begin to show up on your Facebook page, so you either need to hide everything they post or "Unlike" them. I set up a Facebook page for RF Cafe mainly to prevent anyone else from usurping and exploiting the name. ...OK, also because I felt obligated to participate in the fad. There is almost no activity on the page, but at least I'm not alone.

Again, without mentioning names, I just now visited Facebook pages for a couple very prominent companies in the RF and microwave realm. Without exception, I did not see a single post by an outside participant over the last couple days. There were a few "Likes," but really, how meaningful are they? How frequently does a "Like" translate into a "Buy?" It would be interesting to hear from people at companies reporting whether they have been able to positively attribute an improvement in business due to participation in the social media. My guess, based on admittedly anecdotal evidence, is that the resources put into maintaining a Facebook page would be put to better use in improving their WWW websites.

Since the beginning of the year, I have been posting items on LinkedIn every week or two, but very few comments have been received. LinkedIn will also automatically Tweet the first 140 characters. I get practically nothing back from Twitter, either. Maybe it is just me after all!?!

- Kirt Blattenberger

posted  4/6/2012

These items are an archive of past Topical Smorgasbord items that have appeared on the RF Cafe homepage. In keeping with the "cafe" genre, these tidbits of information are truly a smorgasbord of topics. They all pertain to topics that are related to the general engineering and science theme of RF Cafe. Note: There is also a huge collection of my 'Factoids' (aka 'Kirt's Cogitations') that might interest you as well.

| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 |
| 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 |

Try Using SEARCH to Find What You Need.  >10,000 Pages Indexed on RF Cafe !

Copyright 1996 - 2016
Webmaster:  Kirt Blattenberger, BSEE - KB3UON
Family Websites:  Airplanes and Rockets | Equine Kingdom

All trademarks, copyrights, patents, and other rights of ownership to images
and text used on the RF Cafe website are hereby acknowledged.