Are Tech Company Social Website Pages Useful?
Again, without mentioning names, I just now visited Facebook pages for a couple very prominent companies in the RF and microwave realm. Without exception, I did not see a single post by an outside participant over the last couple days. There were a few "Likes," but really, how meaningful are they? How frequently does a "Like" translate into a "Buy?" It would be interesting to hear from people at companies reporting whether they have been able to positively attribute an improvement in business due to participation in the social media. My guess, based on admittedly anecdotal evidence, is that the resources put into maintaining a Facebook page would be put to better use in improving their WWW websites.
Since the beginning of the year, I have been posting items on LinkedIn every week or two, but very few comments have been received. LinkedIn will also automatically Tweet the first 140 characters. I get practically nothing back from Twitter, either. Maybe it is just me after all!?!
- Kirt Blattenberger
These items are an archive of past Topical Smorgasbord items that have appeared on the RF Cafe homepage. In keeping with the "cafe" genre, these tidbits of information are truly a smorgasbord of topics. They all pertain to topics that are related to the general engineering and science theme of RF Cafe.
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Please send me an e-mail if you have a good subject.
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