Electronics World articles Popular Electronics articles QST articles Radio & TV News articles Radio-Craft articles Radio-Electronics articles Short Wave Craft articles Wireless World articles Google Search of RF Cafe website Sitemap Electronics Equations Mathematics Equations Equations physics Manufacturers & distributors LinkedIn Crosswords Engineering Humor Kirt's Cogitations RF Engineering Quizzes Notable Quotes Calculators Education Engineering Magazine Articles Engineering software RF Cafe Archives Magazine Sponsor RF Cafe Sponsor Links Saturday Evening Post NEETS EW Radar Handbook Microwave Museum About RF Cafe Aegis Power Systems Alliance Test Equipment Centric RF Empower RF ISOTEC Reactel RF Connector Technology San Francisco Circuits Anritsu Amplifier Solutions Anatech Electronics Axiom Test Equipment Conduct RF Copper Mountain Technologies Exodus Advanced Communications Innovative Power Products KR Filters LadyBug Technologies Rigol TotalTemp Technologies Werbel Microwave Windfreak Technologies Wireless Telecom Group Withwave RF Cafe Software Resources Vintage Magazines RF Cafe Software WhoIs entry for RF Cafe.com Thank you for visiting RF Cafe!
Copper Mountain Technologies (VNA) - RF Cafe

Temwell Filters

withwave microwave devices - RF Cafe

Please Support RF Cafe by purchasing my  ridiculously low−priced products, all of which I created.

RF Cascade Workbook for Excel

RF & Electronics Symbols for Visio

RF & Electronics Symbols for Office

RF & Electronics Stencils for Visio

RF Workbench

T-Shirts, Mugs, Cups, Ball Caps, Mouse Pads

These Are Available for Free

Espresso Engineering Workbook™

Smith Chart™ for Excel

Windfreak Technologies SynthHD PRO - RF Cafe

Lectrix to Host Engineering the Conversation Online Conference

Press Releases on RF Cafe

Press Release Archives:

2024 | 2023 | 2022 | 2021 |2020

2019 | 2018 | 2017 | 2016 | 2015

2014 | 2013 | 2012 | 2011 | 2010

2009 | 2008 | 2007 | 2006 | 2005

Content is copyright of company represented. Page format, custom text and images are RF Cafe copyright - do not distribute.

 

Lectrix header

 

Lectrix to Host Engineering the Conversation Online Conference - RF CafeNovember 16, 2020 - Plymouth Meeting, PA - Electronics industry sales and marketing expert Lectrix is hosting "Engineering the Conversation" on December 8 & 9, 2020. Engineering the Conversation is a free, 2-day online conference for professionals managing sales and marketing in the B2B electronics industry.

"So much has changed on the sales and marketing side of the industry in the last 9 to 10 months, that there is a lot to be said and learned from each other," said Graham Kilshaw, CEO of Lectrix. "This virtual conference is a community event for the electronics industry; it allows attendees to interact and network with speakers and each other to exchange the latest ideas and solutions on how to respond to the pandemic."

The conference's keynote speaker is Joe Pulizzi. He is well-known as the "godfather of content marketing." Pulizzi is the founder of the Content Marketing Institute (CMI), host of This Old Marketing podcast, and bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing. Pulizzi's latest book, Corona Marketing, dives into steps marketing professionals need to take to achieve success now and once the pandemic crisis is over.

Other speakers include:

  • David Loftus, President/CEO, ECIA (Conference Sponsor)
  • Dale Ford, Chief Analyst, ECIA
  • Jackie Mattox, Founder, Women in Electronics (Conference Sponsor)
  • Betsy Talbot, Value-Based Messaging Expert
  • Mike Budde, Vice President, Budde Marketing Systems, Inc.
  • Bryan Shirley, CEO, Bryan C. Shirley Consulting
  • Graham Kilshaw, CEO, Lectrix
  • Bill Baumann, Vice President Business Development, Lectrix
  • Geoff Forman, Vice President Marketing, Lectrix

Topics to be addressed include, but are not limited to:

  •  Corona Marketing: What Marketers Need to Do Now to Survive the Pandemic
  • What "WE" Have Learned about Leadership Since the Beginning of the Pandemic
  • Results of the All-New ECIA/Lectrix 2020 Sales & Marketing in Electronics Survey
  • The Tale of Two Waves: The 2020 COVID-19 Pandemic and the 2021 Electronics Swoosh
  • Case Study: Achieving Clear ROI on Marketing Spend in the Components Industry

"This is a new era in the electronics industry," Kilshaw said. "We are not able to rely solely on traditional sales and marketing methods given the current Covid-19 guidelines, so it's time to be innovative and explore other methods."

To register for the Engineering the Conversation virtual conference, please visit www.engineeringtheconversation.com.

 

About Lectrix

Lectrix delivers measurable ROI on marketing spend for B2B electronics companies. By working directly with your sales and marketing teams, our electronics industry experts produce the predictable result you've always wanted: a direct connection between marketing spend and increased sales. With our partner mindset and complete solution ranging from marketing strategy development to deployment to measurement, you'll come to think of Lectrix as an essential part of your sales team.


Contact:

Erica Hanson

Lectrix Group

1000 Germantown Pike

Plymouth Meeting, PA

Phone: 1-484-688-0300

ericah@lectrixgroup.com

lectrixgroup.com/

 

 

Posted November 17, 2020

Windfreak Technologies SynthHD PRO - RF Cafe
ConductRF Phased Matched RF Cables - RF Cafe

Axiom Test Equipment - RF Cafe

Innovative Power Products Passive RF Products - RF Cafe