Pasternack Launches Redesigned RF and Microwave Website
-- New Pasternack Website
Marries Powerful Search Capabilities with Sleek, Simplified Design
Irvine, CA -
Pasternack Enterprises, Inc., an industry leading manufacturer and global supplier of RF and
microwave products, recently launched its new website which boasts best-in-class site search
functionality, one-page checkout and an updated user friendly interface.
The new 2014
Pasternack website is the first major redesign
since the Company’s previous 2012 website overhaul. Most noticeable to the average
user is the sites simplified, stripped down look and feel of the new homepage. Pasternack's
main objective with the new site was to provide engineers and buyers the easiest, most
intuitive process for searching and finding any of the company’s +40,000 RF components and
cable assemblies with as few clicks as possible. The left-hand navigation menu allows the
user to drill down into their desired product categories with a single click. Once inside a
particular product family, the parametric search parameters allow you to reduce the total
number of products displayed in the results with each successive filter applied.
Additional notable features of the new Pasternack website include a new robust site search
engine using the search bar on the top of the page. A one-page checkout screen was also
developed to smooth out the checkout process, which previously involved numerous pages.
Pasternack also instituted a “live chat” feature which allows site users to immediately
reach the company’s sales and tech services departments to “chat” in real time about any
questions concerning products, applications, pricing and availability.
pleased with the recent enhancements to our website as we believe we have created the most
searchable, user-friendly website in our industry,” says John Farley, Director of Marketing
at Pasternack. “With over 40,000 products in-stock, it was our mission to develop a site
that allowed users to easily locate, research and order any of those products in the most
efficient way possible.”
The new Pasternack website is live now. You can view the new
site by visiting http://www.pasternack.com directly. Pasternack can be contacted at +1-949-261-1920.
About Pasternack Enterprises, Inc.
leader in RF cable assemblies, adapters and connectors since 1972, Pasternack is an ISO
9001:2008 certified manufacturer and supplier that offers the industry’s largest selection
of RF, microwave and millimeter wave products available for same-day shipping.
Irvine, CA 92614
Posted February 12, 2014