AWR Press Release - February 4, 2010
AWR Launches New Blog to Discuss Industry Issues
SEGUNDO, CA — February 4, 2010 — AWR®, the innovation leader in high-frequency electronic design automation (EDA),
today announced that Sherry Hess, vice president of marketing, has re-launched her popular guest blog (first
appearing on Microwave Journal’s Web site) on the AWR Web site. The new AWR blog is designed to provoke discussion
of industry issues and trends and provide a forum for sharing tips to maximize productivity using RF and microwave
The original blog, started in May 2009, has attracted a growing number of readers with
discussions on a wide variety of current industry topics. In addition to Ms. Hess’s own ongoing opinions, there
will also be “View from the Top” perspectives featuring AWR executives, including CEO Dane Collins and Executive
Vice President Ted Miracco, a Tech Talk section with tips from AWR’s technical customer support team, and
occasional "spotlight" contributions from customers, partners, and industry pundits.
positive response to my guest blog has inspired me to continue this forum on AWR’s website,” said Ms. Hess. “This
is another opportunity for AWR to stay in close touch with our customers through the constant interaction and
discussion spawned by an active blog. We want this blog to make our company even more approachable to customers.”
Ms. Hess has more than 15 years of EDA experience in domestic and international sales, marketing, support, and
management, and holds BSEE and MBA degrees from Carnegie Mellon University.
“As a guest blogger, Sherry
did an excellent job of integrating her everyday impressions on life and our industry into a series of interesting
and thought provoking discussions,” said David Vye, editor of Microwave Journal.
Ms. Hess’ next blog will
discuss a recent Harvard Business Journal article asking the question “Is Your Company Socially Useless?” AWR
invites everyone to log on and join in the discussion at
Vice President of Marketing