AWR's E-Newsletter 2009 Edition #4
A recent article in the Harvard Business Journal " Why small companies will win in this economy" got me smiling because it validates the success our company is having versus our larger corporate competitors during this current economic climate. The bottom line in this piece is that the author, Peter Bergman, says that it is now too risky to do business with big companies as the trust isn't there anymore.
My full blog on this topic can be found on the MWJ website here http://mwexpert.typepad.com/awr/ but one passage to highlight in this e-newsletter is the importance of connecting with a company's CEO. And by connecting, I mean more than just connecting by telephone or email but also by connecting in content and substance as well.
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I'm ecstatic about the fact that you can call us at AWR and Dane, our CEO, will answer! More often than not, he's the one dialing the phone to find you and understand your business. I know first hand that he's reached out to many universities/professors over these past few months, as well as to users and managers at many commercial and aerospace firms, plus a host of partnering firms, to better understand how we can be of value (or more value) to you. And it's not just about accessibility of the CEO, but also that the CEO possesses the ability to understand the challenges you face.
Everyone, including Dane, is highly accessible at AWR. And because AWR is a company of microwave engineers, we know what your needs are, we listen to your requests and suggestions, and we strive to make your life easier. Our customers, partners and colleagues have grown to appreciate this and I believe is one big reason why AWR is consistently rated tops in customer service by its RF/microwave community of users.
If "small is the new big," it's certainly a welcome silver lining in this presently cloudy economic environment.
Sherry Hess, Vice President of Marketing, AWR
AWR's free online training program, launched on September 21, received an overwhelmingly positive response-so much so that we are well on our way to adding more classes and expanding the time schedule to be more convenient for our customers around the world to attend.
The AWR free online training program is aimed at helping customers become more efficient and proficient with the company's design tools, enabling greater productivity without ever leaving the work environment or home office.
Developed and presented by Dr. John Dunn, a recognized RF/microwave industry expert, AWR training is module-based for manageable time commitment. A module consists of three 90-minute webinars (60 minutes of content and 30 minutes of Q&A). The schedule is flexible, with modules offered over several weeks. Customers can tune in to live lectures via telephone and web browser and/or replay the lecture later when more convenient. Each lecture comes with a 90-minute take home exercise designed to enhance understanding of the material in order to get the most out of the online training session.
Visit AWR Online Training to learn more and register at: http://web.awrcorp.com/online-training/& to get access to training archives. New courses will start early in 2010!
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