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Power.org Press Release, 12-16-2008

Power.org Announces Hundreds Converge at Power Architecture® Conferences in Taiwan, Japan, and China

Engineers, software developers, executives, and researchers from throughout the area joined Power.org members for technical sessions, hands-on labs, engaging keynotes and vendor demonstrations.

PISCATAWAY, N.J. – December 16, 2008 – Power.org, the organization that promotes and develops standards for Power Architecture technology, today announced that its Asian Power Architecture® Conferences drew record attendance to hear the latest developments on Power Architecture expertise and technology and participate in hands on training for next-generation product design.  The events, held in Hsinchu, Taiwan, Tokyo, Japan, and Beijing, China, featured experts from  Cadence, D2, Freescale, Global Graphics, IBM, Lautherbach, Silicontek, Synopsys, and Virtutech, and drew design teams and managers from the aerospace, consumer, industrial, networking, storage, and wired/wireless communications sectors.

“The success of these events underscores the strong interest we continue to see in Power Architecture technology as a critical element in systems driving tomorrow’s connected world, not only in Asia, but throughout Europe and North America,” said Power.org™ Marketing Committee Chair Fawzi Behmann.  “The technical and market insights from market leaders presented at these events will accelerate the use of Power Architecture technology in diverse applications and markets and its widespread application throughout the region.”

Fifteen Power Architecture design specialists provided in-depth information and design insights on the Power Architecture roadmap, technical initiatives like multicore and virtualization, and layered solutions including SoC, license core, simulation, and verification to the more than 400 engineers, software developers, executives, and researchers, 40-50% of whom are actively working on Power Architecture designs.  Solution success stories, promotional strategy and an interactive panel discussion, focused on solving challenges with multicore development, were among the new features added to the program following the EUR-PAC conference held in May.

Ten state-of-the-art solution and product demonstrations by members of Power.org addressed complemented case studies showcasing the successful use of Power Architecture products in commercial systems and provided attendees with practical tips that could be leveraged in their own designs.

In addition to invaluable technical information, the Power Architecture conferences presented unique opportunities for attendees to network and strengthen relationships with other business leaders and technical experts from within the Power Architecture community.  Throughout the event, attendees commented on how the rich content presented at the events deepened their understanding of Power Architecture technology and its value to their next design process.

Power.org’s global conferences and online training programs drew more than 760 attendees throughout 2008, an increase of 210% over 2007.  “The heightened participation in Power.org’s training programs is a clear indication of their value as more and more companies across a wide spectrum of applications and markets seek the benefits provided by Power Architecture technology,” said Kaveh Massoudian, CTO, Power.org Strategic Alliance, Systems & Technology Group, IBM.  “We look forward to actively supporting Power.org’s ongoing educational outreach in 2009, and to working closely with design teams to speed new solutions to their customers.”

Based on the success of the 2008 training programs, Power.org is working on a schedule of events for 2009 that may address new trends and applications of new technology, Power management solutions, multicore software and hardware design and debugging, virtualization, successful ISA migration from x86, Arm or MIPS, success of Power Architecture applications in the auto industry, and other topics.  A complete schedule of events will be available in early 2009 at www.power.org/events.

About Power.org
Power Architecture technology is behind millions of innovative products, including the world’s fastest supercomputers, leading video game consoles, and electronic systems in most of today’s car models.  Every phone call, email and Web page touches hundreds of Power Architecture systems.

The open Power.org community, formed in 2005, is the organization driving collaborative innovation around Power Architecture technology.  Power.org’s mission is to optimize interoperability, accelerate innovation and drive increased adoption of this leading processor architecture. For more details, visit www.power.org.

Media Contact:
Corridor Communications, Inc.
Phyllis Grabot

The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service marks licensed by Power.org.  All other product or service names are the property of their respective owners. © Power.org 2008. 

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