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Hearst Electronics Group - Press Release 11-11-2008

 Hearst Business Media Announces the Acquisition of Electronic Specifier

Leading European Site for the Electronics Industry

UNIONDALE, N.Y., November 11, 2008 – Hearst Electronics Group, [HEG] the largest publisher of product information in the electronics industry, today announced the addition of Electronic Specifier to its portfolio of resources for Electronic Engineers.

ElectronicSpecifier.com provides designers, specifies and decision makers with the latest product information and industry news they need to make informed decisions. Its robust content makes the site a compelling venue for marketers of products and services across the electronics industry spectrum including semiconductors, components, power sources, T&M, software tools, and EDA solutions.

ElectronicSpecifier.com is Europe’s fastest growing on-line resource with a database of over 60,000 registered users to date. Suppliers such as Analog Devices, Texas Instruments, Digi-key are just a few of the advertisers now on the site.

"Electronic Specifier is an important piece of the puzzle for the Hearst Electronics Group as we now have the best site in Europe to package along with our properties in China and the US. It’s content for EE's compliment our portfolio perfectly and we are excited to begin sharing resources with them and all our sites around the world,” states William Barron, Vice President and Publishing Director for The Hearst Electronics Group.

“Combined with 21ic.com, Electronic Products, ICMaster, Semiconductor Applications, EEM, Embedded Developer and our Reference Design Directory we now provide an unparalleled opportunity for advertisers to reach key decision makers in the world’s most important semiconductor and components markets.”

About Hearst Electronics Group

Hearst Electronics Group is the largest publisher of product information to the electronics industry.

Its directories, e-newsletters, web sites, magazines, webcasts, inventory access tools, and databases are invaluable resources for engineers involved in product design. Hearst Electronics Group is part of Hearst Business Media (HBM), an operating group of the Hearst Corporation. For additional information about Hearst Electronics Group, please visit www.hearstadvantage.com.

Company Contact:

Lisa DeVine
Hearst Electronics Group
50 Charles Lindbergh Blvd. Suite 100
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