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Hearst Electronics Group - Press Release 10-21-2008
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Hearst Electronics Group Adds New Director of Online Sales and Operations
UNIONDALE, October 20, 2008 – Hearst Electronics Group,
the largest publisher of product information to the electronics industry,
today announced that Robert McIntosh has joined the staff of Hearst
Electronics Group as Director of Online Sales and Operations.
Mr. McIntosh, has more than twenty years of experience in the electronics
industry with a focus in sales and marketing. Recently he served as
Interactive Marketing Director for Avnet Electronics Marketing where
he oversaw all online marketing efforts in addition to co-producing
rich media marketing events, web-seminars and videos. Robert’s entrepreneurial
spirit led him to co-create Avnet PartBuilder™ a distribution first
and co-create eeTechBrief web seminars. In addition to his marketing
experiences, Mr. McIntosh has held various sales positions with Arrow
Electronics.
“We are thrilled to add Robert [Mac] McIntosh to
our Management team” said William Barron, Vice President and Publishing
Director of Hearst Electronics Group. “His wealth of experience and
talents will not only bring value to us, but more importantly to our
customers. His 20 plus years in the EOEM starting out selling parts
for Kierulff [ now Arrow ] to the last several years where he has been
solely focused on online marketing for Avnet and all their suppliers,
makes him a hugely valuable asset for any marketing professional on
our customer list. I encourage everyone to use Mac’s experience to their
advantage when trying to influence our audience. “
About Hearst
Electronics Group and Hearst Business Media
Hearst Electronics
Group is the largest publisher of product information to the electronics
industry.
Its directories, e-newsletters, web sites, magazines,
webcasts, inventory access tools and databases are invaluable resources
for engineers involved in product design.
Hearst Electronics
Group is part of Hearst Business Media (HBM), an operating group of
the Hearst Corporation.
For additional information about Hearst
Electronics Group, please visit
www.hearstadvantage.com.
-###- Contact: Lisa DeVine Group Marketing Manager Hearst
Electronics Group 50 Charles Lindbergh Blvd. Suite 100 Uniondale,
NY 11553 516-227-1370
ldevine@hearst.com###
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