Hearst Electronics Group - Press Release 10-21-2008
of Online Sales and Operations UNIONDALE, October 20, 2008 – Hearst Electronics Group, the largest publisher of product information to the electronics industry, today announced that Robert McIntosh has joined the staff of Hearst Electronics Group as Director of Online Sales and Operations.
Mr. McIntosh, has more than twenty years of experience in the electronics industry with a focus in sales and marketing. Recently he served as Interactive Marketing Director for Avnet Electronics Marketing where he oversaw all online marketing efforts in addition to co-producing rich media marketing events, web-seminars and videos. Robert’s entrepreneurial spirit led him to co-create Avnet PartBuilder™ a distribution first and co-create eeTechBrief web seminars. In addition to his marketing experiences, Mr. McIntosh has held various sales positions with Arrow Electronics.
“We are thrilled to add Robert [Mac] McIntosh to our Management team” said William Barron, Vice President and Publishing Director of Hearst Electronics Group. “His wealth of experience and talents will not only bring value to us, but more importantly to our customers. His 20 plus years in the EOEM starting out selling parts for Kierulff [ now Arrow ] to the last several years where he has been solely focused on online marketing for Avnet and all their suppliers, makes him a hugely valuable asset for any marketing professional on our customer list. I encourage everyone to use Mac’s experience to their advantage when trying to influence our audience. “
About Hearst Electronics Group and Hearst Business Media
Hearst Electronics Group is the largest publisher of product information to the electronics industry.
Its directories, e-newsletters, web sites, magazines, webcasts, inventory access tools and databases are invaluable resources for engineers involved in product design.
Hearst Electronics Group is part of Hearst Business Media (HBM), an operating group of the Hearst Corporation.
For additional information about Hearst Electronics Group, please visit www.hearstadvantage.com.
Group Marketing Manager
Hearst Electronics Group
50 Charles Lindbergh Blvd. Suite 100
Uniondale, NY 11553
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