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Analog Devices - Press Release 11-11-2008

 Convergent Industrial Applications Profit from
Widespread Adoption of Analog Devices Processors

-- Scalable best-in-class performance plus power and cost efficiency keeps pace with market demands for intelligent, connected industrial control and instrumentation designs .

Visit Analog Devices
NORWOOD, Mass.--(BUSINESS WIRE)-- The industry’s broadest portfolio of embedded and signal processing choices is what increasingly attracts industrial application developers to technologies from Analog Devices, Inc. This is especially true for the industrial control, and test and measurement designs that require performance scalability, power and cost efficiency, and connectivity to a wide variety of industry standard communications protocols. The company’s Blackfin and SHARC processor families not only meet these demands, but drive fast time-to-market with a robust ecosystem of development tools and third-party solutions for a wide variety of industrial markets.

Developers find the Blackfin processor family ideally suited for a wide range of industrial designs where a convergence of capabilities is necessary. These include multiformat audio, video, voice, and image processing; multimode baseband and packet processing; and real-time security and control processing. Recent Blackfin family product announcements highlight new features that add to an already rich variety of features and peripherals. The IEEE1588 functionality integrated into the new BF518 processor, for example, will make an immediate impact in IP-connected control and measurement systems, and the device’s PWM feature is ideal for motor control designs.

"Blackfin has delivered superior performance in our systems to allow us to optimize our power meter equipment both with regards to cost and functionality in terms of grid automation and communication", said Alexander Schenk, Head of subdivision AMIS, Siemens. "Furthermore Blackfin allows us to scale our newest generations of systems to give our customers the possibility to "smarten" their grids step by step as demanded by the EU directives and legislation."

Based in Vienna, Austria, the AMIS-Subdivision has led Siemens' development efforts to provide and introduce a seamless and complete solution with regards to smart power automation and smart power metering for utility market and energy providers.

“Blackfin processors give us the right mix of processor power, memory capacity and richness of peripherals to efficiently handle diverse tasks,” said Marco Schmid, President and CEO of Schmid Engineering. The company, using 5 networked Blackfin processors in a recent design to locate and repair rail defects, relies on reliability and scalable performance across a wide range of functions from machine control and user interfaces to complex signal processing. “The integration of a system as complex as ours was also greatly enhanced by support from leading embedded tools vendors for the Blackfin processor,” concluded Schmid.

Microsoft’s recently announced support for the Blackfin processor in its .NET Micro Framework adds the very powerful and widely adopted Visual Studio tools to the Blackfin kit for programming ‘ease of use’.

ADI’s SHARC processors provide the industry’s best floating-point performance for industrial applications where dynamic range is a key consideration. SHARC devices dominate the floating-point digital signal processing market, delivering exceptional core and memory performance complemented by outstanding I/O throughput.

"The SHARC processor is intuitive, easy to work with and highly cost-effective....definitely a slam-dunk choice,” said Bob Higgins, principal electrical engineer at Polhemus, who uses SHARC for its latest 16-sensor, 3D motion tracking system. Higgins says his team chose the SHARC processor for its high degree of math precision and accuracy, its support for IEEE- fixed and floating point math compatibility, and the way the processor’s general-purpose I/O pins simplified sensor interfacing. "The number crunching is great," said Higgins, “plus ADI's support, which includes people with years of experience, is fabulous."

About Analog Devices

Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices’ common stock is listed on the New York Stock Exchange under the ticker “ADI” and is included in the S&P 500 Index.

Blackfin and SHARC are registered trademarks of Analog Devices, Inc. All other trademarks included herein are the property of their respective owners.
You are receiving this transmission on behalf of Analog Devices Inc. If you would like to stop receiving this correspondence simply send an email to PR_optout@analog.com.       Analog Devices, Inc. Corporate Communications Department,
                Three Technology Way, Norwood, MA 02062


Analog Devices Inc
Jessen Wehrwein, 781-461-3337

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