Applied Wave Research (AWR) - Press Release 11-25-2008
AWR and Rohde & Schwarz Japan Enter into Sales Partnership
Agreement strengthens Rohde & Schwarz solutions for customized
SEGUNDO, Calif. and TOKYO, Japan -- November 25, 2008 – AWR(R),
the innovation leader in high-frequency design software, and Rohde &
Schwarz Japan K.K., the Japanese subsidiary of Rohde & Schwarz,
one of the world's leading test and measurement manufacturers, today
announced a partnership in Japan to deliver customized hardware/software
solutions. AWR software and Rohde & Schwarz test equipment will
be combined to produce solutions ranging from component characterization
through sub-system and system verification.
Under the terms of
this partnership, which takes effect December 1, 2008, the companies
will provide customized platforms that combine Rohde & Schwarz test
and measurement equipment with AWR's high-frequency design software
to produce unique simulation and measurement solutions. Rohde &
Schwarz Japan will offer AWR products bundled with its test and measurement
equipment through its extensive sales and support organization in the
country. AWR Japan will continue to be the primary direct sales channel
in Japan for AWR's microwave & RF design software solutions and
will provide all post-sales customer support.
with AWR synergizes the strength of both companies,"said Guenther Loll,
managing director of Rohde & Schwarz Japan. "The integration of
test and measurement products from Rohde & Schwarz and the AWR Design
Environment™ will help our customers to design and test RF and microwave
circuits more efficiently and bring them faster to the market."
"Rohde & Schwarz is recognized as a world leader in measurement
products for research, development, production, and service," said Ron
Patston, executive vice president of Asia Pacific operations for AWR.
"Our cooperative efforts in Japan will benefit our mutual customers
by broadening the scope of hardware/software platforms available there."
AWR is the innovation leader in high-frequency
EDA software that dramatically reduces development time and cost for
products employed in wireless, high-speed wired broadband, aerospace
and defense, and electro-optical applications. The company's core technology
is unique among high-frequency EDA platforms in that it is inherently
open and flexible. AWR continually strengthens its product portfolio
with innovative new technologies that enable faster, more streamlined
product development, the most recent of which are the ACE™, RFA™, and
AXIEM™ tools. The privately-held company has thousands of active users
and is headquartered at 1960 East Grand Avenue, Suite 430, El Segundo,
Calif. 90245. For more information about AWR and its products, please
About Rohde & Schwarz
Rohde & Schwarz is an independent
group of companies specializing in electronics. It is a leading supplier
of solutions in the fields of test and measurement, broadcasting, radio
monitoring and radiolocation as well as secure communications. Established
75 years ago, Rohde & Schwarz has a global presence and a dedicated
service network in over 70 countries. It has about 7500 employees and
achieved net revenue of €1.4 billion in fiscal year 2007/2008 (July
2007 to June 2008).
Company headquarters are in Munich, Germany.
(c)Copyright 2008 AWR Corporation. AWR and the AWR logo are registered
trademarks of AWR Corporation. AWR Design Environment, ACE, RFA, and
AXIEM are trademarks of AWR Corporation. All other trademarks are the
property of their respective owners.