Applied Wave Research (AWR) - Press Release 11-25-2008
AWR and Rohde & Schwarz Japan Enter into Sales Partnership
Agreement strengthens Rohde & Schwarz solutions for customized hardware/software development
SEGUNDO, Calif. and TOKYO, Japan -- November 25, 2008 – AWR(R), the innovation leader in high-frequency
design software, and Rohde & Schwarz Japan K.K., the Japanese subsidiary of Rohde & Schwarz, one of the world's
leading test and measurement manufacturers, today announced a partnership in Japan to deliver customized
hardware/software solutions. AWR software and Rohde & Schwarz test equipment will be combined to produce solutions
ranging from component characterization through sub-system and system verification.
Under the terms of this partnership, which takes effect December 1, 2008, the companies will provide
customized platforms that combine Rohde & Schwarz test and measurement equipment with AWR's high-frequency design
software to produce unique simulation and measurement solutions. Rohde & Schwarz Japan will offer AWR products
bundled with its test and measurement equipment through its extensive sales and support organization in the
country. AWR Japan will continue to be the primary direct sales channel in Japan for AWR's microwave & RF design
software solutions and will provide all post-sales customer support.
"Our partnership with AWR synergizes
the strength of both companies,"said Guenther Loll, managing director of Rohde & Schwarz Japan. "The integration
of test and measurement products from Rohde & Schwarz and the AWR Design Environment™ will help our customers to
design and test RF and microwave circuits more efficiently and bring them faster to the market."
"Rohde & Schwarz is recognized as a world leader in measurement products for research, development,
production, and service," said Ron Patston, executive vice president of Asia Pacific operations for AWR. "Our
cooperative efforts in Japan will benefit our mutual customers by broadening the scope of hardware/software
platforms available there."
AWR is the innovation leader in high-frequency EDA software
that dramatically reduces development time and cost for products employed in wireless, high-speed wired broadband,
aerospace and defense, and electro-optical applications. The company's core technology is unique among
high-frequency EDA platforms in that it is inherently open and flexible. AWR continually strengthens its product
portfolio with innovative new technologies that enable faster, more streamlined product development, the most
recent of which are the ACE™, RFA™, and AXIEM™ tools. The privately-held company has thousands of active users and
is headquartered at 1960 East Grand Avenue, Suite 430, El Segundo, Calif. 90245. For more information about AWR
and its products, please visit
About Rohde & Schwarz
Rohde & Schwarz is an independent group of companies specializing in
electronics. It is a leading supplier of solutions in the fields of test and measurement, broadcasting, radio
monitoring and radiolocation as well as secure communications. Established 75 years ago, Rohde & Schwarz has a
global presence and a dedicated service network in over 70 countries. It has about 7500 employees and achieved net
revenue of €1.4 billion in fiscal year 2007/2008 (July 2007 to June 2008).
Company headquarters are in
(c)Copyright 2008 AWR Corporation. AWR and the AWR logo are registered trademarks of AWR Corporation.
AWR Design Environment, ACE, RFA, and AXIEM are trademarks of AWR Corporation. All other trademarks are the
property of their respective owners.