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Website Entry Screen Splash Advertising


Why in the world would you WANT to see a full-screen advertisement when you visit any website? I absolutely detest those things. When I visit a website, I want the first thing I am presented with to be the content of the site, NOT a full-page advertisement with some lame message like, "Please wait while your page is loading," or "Welcome Screen," or some other annoying and/or disingenuous text. Do the webmasters really think visitors are stupid enough to believe that the website's real content is loading behind the advertising screen, and that they are doing visitors a favor by providing something to look at in the mean time? Most websites load in less time than a full-page graphical ad takes to load.

I run into these dang things every day while collecting headlines from many different websites. The content of the sites are very good or I wouldn't be visiting them and providing hyperlinks to them all the time, but the splash ads really get annoying. Yeah, the companies have a right to do whatever they want and have paying advertisers for support, but I think the full-page blasts are really over the top. Advertisers pay major $/¥/£/€ for those spots - sometimes more than for all the other ads combined. Evidently inconveniencing potential customers is acceptable.

Here are some examples of what I am talking about. You have probably seen these and others like them.


Tech News World Website Entry Splash Ad - RF Cafe
Tech News World
RCR Wireless Website Entry Splash Ad - RF Cafe
RCR Wireless
Defense Systems Website Entry Splash Ad - RF Cafe
Defense Systems
EDN Website Entry Splash Ad - RF Cafe
eWeek World Website Entry Splash Ad - RF Cafe
IEEE Spectrum Website Entry Splash Ad - RF Cafe
IEEE Spectrum
Electronics Weekly Website Entry Splash Ad - RF Cafe
Electronics Weekly
Firece Wireless Website Entry Splash Ad - RF Cafe
Fierce Wireless
Electronic Desgn Website Entry Splash Ad - RF Cafe
Electronic Design
Microwave Journal Website Entry Splash Ad - RF Cafe
Microwave Journal
EE Web Website Entry Splash Ad - RF Cafe
EE Web
Microwaves & RF Website Entry Splash Ad - RF Cafe
Microwaves & RF





Posted  March 1, 2015

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