
U.S. Air Force Recruitment Advertisements in Saturday Evening Post


The
original purpose of this note was to announce a couple postWWI era
U.S. Air Force recruitment posters that I ran across in Saturday
Evening Post magazines of the day (see below), but I got sidetracked.
There is a plethora of old posters available for viewing on the Internet,
but I haven't seen these two, which are particularly directed toward
flight officers. Except maybe for a C130, you probably won't see any
propellerdriven aircraft in today's USAF material. In fact, it was
while I was looking for contemporary recruitment posters to test that
hunch that I ran across an entire section of regulations governing the
proper  and only official  method of construction the USAF's new (relatively)
wings symbol.
The official U.S. Air Force "signature" consists
of the Symbol and the Logotype. Similar directions are available for
how to display the design, fonts and colors, symbol meaning and history,
and every other aspect of using it. This is part of why the Federal
workforce (not even including the military itself) is the largest in
the nation. You pay them (mostly involuntarily) to tell you what to
do. Here is an excerpt from the "Calculating
Proportions" page:
Calculating
Proportions
Use
the following methods to determine the correct proportions for the Symbol,
the logotype, and the required standoff space.
For the
Symbol (only) The ratio of the width of the Symbol to the height
should be 112% (i.e., width = 112, height = 100). If you know the width,
multiply it by 100, then divide by 112 to get the height. If you know
the height, multiply it by 112, then divide by 100 to get the width.
For the logotype (only) The ratio of the width
of the logotype to the height should be 1264% (i.e., width = 1264, height
= 100). If you know the width, multiply it by 100, then divide by 1264
to get the height. If you know the height, multiply it by 1264, then
divide it by 100 to get the width.
For the Symbol to the
logotype The ratio of the width of the logotype to the width
of the Symbol, at its widest point, is 148% (i.e., logotype width =
148, symbol width = 100). If you know the width of the Symbol, multiply
it by 148, then divide by 100 to get the width of the logotype. If you
know the width of the logotype, multiply it by 100, then divide by 148
to get the width of the symbol.
For the space between the
Symbol and the logotype The ratio of the space between the
Symbol and logotype to the width of the Symbol is 17% (i.e., space =
17, symbol width = 100). If you know the width of the Symbol, multiply
it by 17, then divide by 100 to get the space between the Symbol and
logotype. The ratio of the space between the Symbol and logotype
to the width of the logotype is 11% (i.e., space = 11, logotype width
= 100). If you know the width of the logotype, multiply it by 11, then
divide by 100 to get the space between the Symbol and logotype.
For the space between the Symbol or the signature and additional
elements The standoff (or "negative") space around the
Symbol or the Symbol/logotype combo (signature) is
a minimum of 15% (i.e., standoff space = 15, Symbol width = 100).
Measure the width of the Symbol at its widest point, multiply it by
15, then divide by 100 to get the minimum required empty space
around the Symbol or the signature. For an example, see www.trademark.af.mil/symbol/displaying/index.asp.
NOTE: The standoff space will take the shape of a square, not
the outline of the Symbol."
I never did find examples of a new
recruitment poster.
U.S. Air Force Recruitment Advertisement
from the July 16, 1949 Saturday Evening Post
U.S. Air Force Recruitment Advertisement
from the November 6, 1948 Saturday Evening Post
Posted September 17, 2013



