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is a different kind of venture capital story. Tables are turned in this
story where, rather than the company founders desperately chasing after
investors with deep pockets, the investors pursue a highly successful
Qualtrics is a data collection and analytics company that grew from
a father and son basement operation in 2002 to $48M in sales in 2012.
They boast such clients as Barnes & Noble and Zappos. Ryan Smith,
the son, decided in 2009 to chum the investment waters and was overwhelmed
with responses (I'm not going to call the VCs
sharks... not here, anyway). This short article in Inc. magazine
recounts his selection process. The old adage about everyone loving
a winner rings true here.