These original Kirt's Cogitations™ may be reproduced (no more than
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Cog·i·ta·tion [koj-i-tey'-shun] – noun: Concerted thought or
reflection; meditation; contemplation.
Kirt [kert] – proper noun: RF Cafe webmaster.
The Google Bomb
There's a new kind of
weapon of mass deception (WMD) being used on the Internet - the Google
Bomb. By exploiting known features of the way in which Google categorizes
and ranks websites, large groups of coordinated users have been successful
in causing targeted search keywords to force certain websites to the
top of a search result page. A large factor in a website's Google ranking
is determined by how many other websites link to it off common keywords.
The best explanation is probably an example. In one of the first known
Google Bombs, the phrase "more evil than satan" was placed on thousands
of forums and blogsites with a link to the Microsoft homepage. In a
very short time, typing that phrase into Google returned Microsoft at
the top of the list; today, it's not even in the top 20. More famously,
"miserable failure" was Google Bombed to force George W. Bush's biography
page to the #1 slot (it's still at the top of the list). Pretty clever,
for sure. Hillary Clinton, Michael Moore and others rotate through the
top spot, too, depending on who is doing the most diligent work. "rf
engineering" turns up RF Cafe in the #3 ranking slot as of this Factoid
writing, which sure beats the #1 slot for "miserable failure."