A while back I posted information about the big money that is paid to marketing firms for creating effective,
memorable, and if appropriate, clever logos for companies. That goes for both
. Someone sent me an e-mail
recently with examples of some really slick logos that have secondary messages integrated into the design. The
Sony Vaio logo is a good example where it combine an analog shaped "VA" and a digital 1 and 0 for "IO." An
Internet search for more turned up the same group of logos everywhere, so I looked through my collection of
on RF Cafe and discovered many by
electronics companies worthy of note.
Please send me an
if you have a
All trademarks are hereby acknowledged. Images were obtained directly from company websites on
September 6, 2010. Hyperlinks are provided back to companies' homepages.
The Bluetooth logo
merges two Germanic runes analogous to the modern Latin letters H (Harald) and B (Blåtand) to form a bind rune.
An artsy "L" and "T" form the shape of a hysteresis curve.
An "M," which portrays a transistor gate, is in the negative space by the overarching red "C."
Note the negative space diode.
Two people form the "t" on both sides of the central "i," whose dot is a bowl of salsa.
Northwest Airlines (now owned by Delta Airlines
negative space for the "N." (Logo obtained from
Ice cream maker Baskin Robbins integrates their famous "31 Flavors" number within the "BR."
The Big 10 Conference redesigned their logo after adding one to create an "11" in the negative space surrounding
Coaxial Dynamic has a "D" coaxially positioned inside the "C."
Exar's original logo integrated an "X" and an "R"
The color spectrum in Spectrum Microwave's logo reflects their DC-to-light product offering
The three "S" shapes combine to render a "greater than the sums of the parts" meaning of Synergy
The number "1" is formed in the negative space between the "F" and the feather shape to the right.
Transceiver company Endwave uses a flowing "E" and "W" to simulate a wave
Amazon.com uses a swooshed arrow to indicate that they carry everything "from a to z." The arrow also forms a
smile, implying the contentedness of customers.
Sony's VAIO brand of computers uses its logo to indicate the fusion of analog and digital. Note the analog
sinewave in the "VA" and the digital "10" in the "IO."
IN3K8 Solutions -get it? In"tri"cate. They are an IT company. This is one logo that most people probably won't
get right away.
Anadigics uses a triangle and semicircle to form the "AD," possibly a metaphor of transforming analog to
"ATER" is rendered using a minimum number of lines, implying efficiency of Advanced Test Equipment Rentals
Anatech Electronics merges the "A" and the "E" to also imply efficiency.
The Milwaukee Brewers use the lower case letters "m" and "b" to form a baseball mitt, with a baseball in the
center of the "b."
Sun Microsystems (now part of Oracle
), uses "U" shapes to
form a square of "SUN."
FedEx, formerly Federal Express - uses a negative space arrow between the "E" and the "x" to indicate speed and