While searching for information on vintage model airplanes and rockets, I ran across these pages from 1930s era Christmas
catalogs from the Spiegel and Sears Roebuck companies. I can remember as a kid in the 1960s carefully leafing through
the Christmas Wish Books when they came in the mail, being sure not to miss a single control line airplane, slot car
racing set, model train setup, BB gun, chemistry set, GI Joe action figure (although they weren't called that at the
time), backyard tent and camping equipment, bicycle, mini bike, and a host of other "guy" stuff.
to the 1933 Spiegel Christmas catalog, a tabletop 5-tube AC-DC radio from Philco plus an RCA Victor phonograph combo
cost $49.95. It sure seems like a heck of a deal until you consider that the BLS CPI*
calculator says that price in 1933 is equivalent to $885.19 in 2012 dollars. For $39.95 ($707.97 in 2012), you
could add an RCA Victor radio with "four mighty tubes" and a folding aerial to your horseless carriage!
1937 Sears Roebuck Christmas Wish Book offered a floor model Silvertone radio with 11 tubes (the newly announced 1938
model) for a mere $51.85. That's $829.52 in 2012 money. So, for about the same expenditure you could get a tabletop
radio and phonograph combo or a furniture quality floor model radio. With three bands to choose from - 5.8 to 18 M.C.
(megahertz) foreign, 1.7 to 6 M.C. shortwave, and 545 to 1,800 K.C. (kilohertz) - you wouldn't even need to have the
television set turned on for continuous entertainment.
* Bureau of Labor Statistics Consumer
Radio Advertisement from the 1933 Spiegel Christmas Catalog
Radio Advertisement from the 1937 Sears Roebuck Christmas Catalog