Keep in mind everyone that
these rates are for one print edition appearance,
not for the entire year.
Thanks for your
detective work. Springboarding off your efforts,
I looked up the rate card for EE Times (weekly).
They get $21,960 per full page in the main section
of the magazine if you agree to run 7 issues! A
cover costs you $26,860! Yowser!!!
EDN (every two weeks) is making a nice
income at $18,252 for agreeing to 7 issues.
IEEE Spectrum charges an even $20,000 per
page at the 12-month rate.
So, probably for
the first time, you now know how much the sometimes-good,
sometimes-bad full-page ads are costing the companies.
See my Kirt's Cogitations for the estimated advertising
revenue per edition.
- Kirt Blattenberger
RF Cafe Progenitor & Webmaster