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Comments on Magazine Advertising - RF Cafe Forums

Because of the high maintenance needed to monitor and filter spammers from the RF Cafe Forums, I decided that it would be best to just archive the pages to make all the good information posted in the past available for review. It is unfortunate that the scumbags of the world ruin an otherwise useful venue for people wanting to exchanged useful ideas and views. It seems that the more formal social media like Facebook pretty much dominate this kind of venue anymore anyway, so if you would like to post something on RF Cafe's Facebook page, please do.

Below are all of the forum threads, including all the responses to the original posts.


 Post subject: Comments on Magazine Advertising
Posted: Tue Aug 29, 2006 6:35 pm 
 
Site Admin
User avatar

Joined: Sun Aug 03, 2003 2:02 pm
Posts: 451
Location: Erie, PA
Greetings:

Please use this space to comment on the "Kirt's Cogitations" article discussing the volume of advertising content in media. I am particularly looking to get feedback on what the RF trade magazines charge for a full-page ad. My article estimated $1,500, but I suspect that is low.


Thanks.

_________________
- Kirt Blattenberger :smt024
RF Cafe Progenitor & Webmaster


 
   
 
 Post subject: Advertising rates much higher
Posted: Fri Sep 01, 2006 1:23 pm 
 
Captain

Joined: Mon Aug 04, 2003 10:13 am
Posts: 11
Hi Kirt.

You are way low on your pricing estimates. Here is RF Design's rate.

http://rfdesign.com/images/marketing/pet_kit-web.pdf

They get $4,970for a full-page ad IF you agree to go for 12 months. For a single appearance, it is $5,895!

Here are Microwave Journal rates:

http://www.mwjournal.com/Media/PDF/MWJ2006Rates_US.pdf
They get $6,370 for a full-page ad IF you agree to go for 12 months. For a single appearance, it is $7,540! Their smallest ad it $870 for a 1-month appearance. My guess is that RF Cafe ads get the attention of a lot more people.

My guess is that this is typical. So, multiply that revenue figure by at least 3-4 to get the true amount. The mags are cleaning up big time!

You really should try launching a magaziner of your own. I'm sure with all the visitors RF Cafe has you could do it.


- Ed


 
   
 
 Post subject:
Posted: Fri Sep 01, 2006 1:35 pm 
 
Captain

Joined: Mon Aug 04, 2003 10:13 am
Posts: 11
Here's the Microwave & RF rates:

Full page for 12 runs = $7,410 and for 1 run is $8,825.

So at the cheapest rate per full page:

63 pages x $7,410/page = $466,830 per month in print advertising revenue.

The Microwave Journal MTT-S edition sucks up:

226 pages x $6,370/page = $1,439,620 per month \:D/


- Ed


 
   
 
 Post subject: High Frequency Electronics rates
Posted: Fri Sep 01, 2006 3:32 pm 
 
Captain

Joined: Mon Aug 04, 2003 10:13 am
Posts: 11
Hi Kirt. Since I'm doing your work for your today :-D , here is the rate sheet for High Frequency Electronics magazine.

They hit you for $3,450 for a full-apge ad if you agree to 12 months, or $4,800 for a ont-time full page.

- Ed M.


 
   
 
 Post subject:
Posted: Sun Sep 03, 2006 10:44 pm 
 
Site Admin
User avatar

Joined: Sun Aug 03, 2003 2:02 pm
Posts: 451
Location: Erie, PA
Greetings Ed:

Keep in mind everyone that these rates are for one print edition appearance, not for the entire year.

Thanks for your detective work. Springboarding off your efforts, I looked up the rate card for EE Times (weekly).

They get $21,960 per full page in the main section of the magazine if you agree to run 7 issues! A cover costs you $26,860! Yowser!!! :smt119


EDN (every two weeks) is making a nice income at $18,252 for agreeing to 7 issues.


IEEE Spectrum charges an even $20,000 per page at the 12-month rate.

So, probably for the first time, you now know how much the sometimes-good, sometimes-bad full-page ads are costing the companies. See my Kirt's Cogitations for the estimated advertising revenue per edition.

_________________
- Kirt Blattenberger :smt024
RF Cafe Progenitor & Webmaster


 
   
 
 Post subject: Veddy eeenteresting...
Posted: Thu Sep 07, 2006 3:11 pm 
 
Captain
User avatar

Joined: Fri Jul 16, 2004 4:12 pm
Posts: 5
:smt038 =D>

Nice job on the magazine revenue! I have had the same "itch" as you for wondering what those guy rake in, but never went to the trouble to reseacrch and estimate it.

I don't care that they make that much, in fact, I'm glad to see good old capitalism at work! Have you looked into what Vogue charges for a full-page ad? I'll bet it's on the same scale (probably more) as our trade mags.

I also have learned a lot from the magazine articles throughout the years (I've been at it for 20 more years than even you). I remember when those editors had hair! ;-).

Somewhere a while back you wrote about how many of the magazines are just thrown away. I happen to be a "collector" but the mail room trash bin in the large defence contracting company I work for is chock full of unread copies every time they are delivered. The vast majority of the ones that don't get s***canned right away get piled in cubes for a year and then chucked. I guess the advertisers know this but feel they get a good deal anyway. I gag at those prices. How can a startup even afford to advertise?

Enough of my rant. Keep up the good work Kirt. Now I'm going to finally enter your tshirt contest.

Take care,
Loren







Posted  11/12/2012
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