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Kirt
Blattenberger... single-handedly
redefining what an engineering website should be.
Carpe Diem!
(Seize the Day!)
ClustrMaps Archive
Up until about October 2008, I was using a website visitor tracking service to log statistics on visitor frequency and location. When I first subscribed in January of 2007, they logged total visits, but sometime in 2008 they began logging only "unique" visits. A "unique" visit is where they only counted any number of page views from a single IP address within an 8-hour period as a single event. That caused the visitor count to register as a significant drop (about 1/4 overnight).
Since RF Cafe advertisers want to know how many times their ads are impressed - which is the total number of page views - the service was no longer of value. It did still provide a good picture of the worldwide breadth of visitors, but I already have that picture. In the above image you can see the red bubble sizes and locations.
Actual page views for RF Cafe have remained fairly consistent at around 6,000 to 9,000 on weekdays, and around 3,000 to 4,000 on weekends.
For Maximum Exposure customers, that means visitors will at the very least see your hyperlinked logo in the right page border with every page view. Banner advertisers have their large image ads viewed on average of every 3 page views. Standard Highlighted Ad customers have their logos in the right border impressed every 6 to 7 page views. So, even for the last case, that translates into typically 1,000 times each weekday that your company is represented on RF Cafe.
Based on my statistics, a typical visitor views about three pages per visit. For Banner advertisers, that means the average RF Cafe visitor will see your ad with every visit.
My philosophy has always been to keep RF Cafe as simple as possible for everyone - including myself. Simplicity keeps costs down. I could subscribe to services that can provide extensive statistical data for around $100 per month, but I have chosen not to mainly because I do not have the time to parse that data and try to exploit it. At some point, I probably will.
Regarding the prices set for the Banner Advertising, I base those on what I can typically expect to earn in those locations when Google Ads are running there. You might find it hard to believe, but the banner slots are actually priced lower than the average Google net because I prefer to have predictable, high-quality companies represented on RF Cafe. For example, it is not unusual to earn $200 to $250 per week in the 300x250-pixel banner ad slot, yet I price it far lower for RF Cafe advertisers at $280 per month.
Compare this to what you are paying for a month of advertising in the magazines, the vast majority of which go straight into the mail room recycle bin or trash can. Of those that survive, what are the chances of anyone seeing your $1,000 ad amongst the hundreds of others? I have had advertisers tell me that leads from RF Cafe significantly outnumber those from all other sources combined, with RF Cafe being way cheaper. Those results are not guaranteed for you, but they are very likely.
Why, then, do companies keep advertising in magazines? I'm told that is is primarily to buy the appearance of significance. Somehow, even in this age of dying printed matter, there is a perception that being seen in one of the trade mags confers a level of validation. OK, it's your money and your bottom line.
- Kirt Blattenberger
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